COVID-19 Ingredion Regional Insights Series - Me moments

At the end of 2019 no one forecasted Covid-19 and since then many countries have experienced some form of panic grocery buying and changes in the foodservice channel. As your partner, we tasked ourselves to look at how the dominant trends would play out in the post panic stage. Would trends be paused, become irrelevant or hastened?

We identified key ideas per trend that you can tap into for growth. If you are keen to know what solutions Ingredion can offer and how we can help shorten your development time, speak with our team today.

Managing self - Me moments

With external uncertainties still abound, individuals focus their thoughts inward for a sense of stability. Investing in time for self will continue to be important as a way to restore and recharge.  In addition to relaxing with music or a book, here are some ideas to make me moments more enjoyable.

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Cakes and Pastries

When dropping by a quiet café used to be your sanctuary for a good read, indulging to these café-style whims is still possible during this time. Spending a weekend afternoon on your balcony with a glass of cold brewed coffee with an array of choux pastries and luscious cakes? Reading moments can still be as relaxing and enjoyable even with a recreated experience.

Crackers and Biscuits

After a long work week, some people get quiet enjoyment over a glass of wine. Sipping solo on a Pinot Noir is  the perfect complement to other not-so-guilty pleasures: watching bad TV, ordering in dinner or even enjoying various types of cheeses with crackers. With a mild pastry-like taste, light crackers can pair well with a good drink. And not forgetting artisan tea lovers, no brew is complete without biscuits. From here, start to decompress and recharge your body and mind.

Pudding dessert

The ability to take time for yourself is a luxury especially when the hustle and bustle starts again. What better way to enjoy it than with a luxurious pudding – light but creamy, rich, and smooth. In a variety of flavours to fit your mood or outfit, it goes perfectly with your wonderful lazy weekend.

No/Low % Alcoholic Beverage

Learning from intoxicated pitfalls of earlier generations, young consumers are avoiding to lose control because social media is always-on. They may eschew alcohol but are still intent on having a great time, driving growth of low and non-alcoholic beverages.1 Sugar reduction choices give consumers more options to delight their mood without guilt.

Source:

1. https://www.businessinsider.com/millennials-gen-z-drag-down-beer-sales-2018-2