SINGAPORE, August 6, 2020 — The new NOVATION^® Indulge 3620 and 3820 starches by Ingredion meet consumers’ demand for clean and healthy eating while providing sensory attributes like smoothness, creaminess and a rich mouthfeel. The co-texturisers are suitable for a variety of instant beverages and semi-solid applications such as 3-in-1 coffee, ready-to-drink canned coffee, canned milk, flavoured milk drinks, soups and sauces.

Our study revealed that 84% of Asia-Pacific (APAC) consumers find it important to recognise ingredients in food and beverage products.¹ Additionally, consumers are increasingly recognising the influence of texture on food and beverages, allowing a heightened sensory experience and often a greater feeling of indulgence.²  A different study revealed that 19% of consumers chose a natural claim while 18% of the consumers chose an indulgence claim as the most important factor influencing their decision when purchasing hot coffee.³  Consumers want clean label versions of their favourite products, but expect that the mouthfeel and texture are not compromised.

NOVATION^® Indulge 3620 and 3820 starches can help food and beverage manufacturers achieve their desired sensory profile with smoothness, creaminess and a luxuriant, rich mouthfeel — with the benefit of having clean and simple ingredient lists. These starches also enable the development of healthier products, such as reduced-sugar or reduced-fat, as they can build back the texture.

“Our extensive expertise in clean-label texturisers enables manufacturers to reformulate allowing consumer-friendly front-of-pack claims. This is especially relevant for the APAC market where instant products like 3-in-1 coffee have always thrived and consumers are becoming more conscious of what goes into their food and beverages,” added Eric Weisser, senior director, growth platforms, Ingredion Asia-Pacific.

To find out more, visit NOVATION^® Indulge 3620 and 3820 starches page.

SOURCES:

_{1 Ingredion Proprietary Research, Atlas Global Clean Label Consumer Study, 2017 & 2019}

_{2 Innova Market Insights, Top 10 Trends: 2020}

_{3 Innova Market Insights, Category Insider Coffee In Asia & Australasia, 2020}