Today’s consumer trends are more closely aligned with nutrition, health and wellness than ever before. Consumers increasingly look to food and beverage manufacturers to provide options tailored to their individual health needs and goals, including in the snacking market, which accounts for more than 40% of the total nutrition, health and wellness market. One of the primary ingredients driving this trend is fibre — which brings with it a variety of healthful benefits and offers manufacturers the opportunity to grow their brands, capture greater loyalty and create value consumers seek.