Own the ANDSM
Where savoury and succulent and sustainable come together
Combine tantalising eating experiences AND the benefits your consumers want most
Brands that offer enjoyable eating experiences — delicious products AND the right combination of features, benefits AND shared value characteristics — can garner higher prices and grow their consumer loyalty.
Taste remains the top driver when it comes to purchasing food, but increasingly, consumers are looking for more.1 They also seek brands and products that can meet their needs for better nutrition AND enhanced sustainability, as well as numerous other benefits.
As a food provider, it can be difficult to navigate these multifaceted consumer demands. While tempting to try and find a solution that can be everything to everyone, the idea that you can have it all works better in theory than in practice. Sure, you can make something that’s fat-free and gluten-free and low-sugar and low-calorie and sustainable and organic and any other number of choices, but will it taste good? Will anyone want to eat it?
That’s where we come in with a concept we call Own the ANDSM.
Ingredion provides the spark that ignites reimagined innovation
Grounded in leading-edge science, we can help you dial in formulas that offer the right mix of product features and benefits that appeal to more consumers AND satisfy their multiplying needs while maintaining great taste, improving the likelihood they will buy, and buy again. Own the ANDSM is not about having all the ANDs; it’s about formulating for the right ANDs to put your brand in the best possible position for accelerated growth.
Partner with Ingredion and Own the AND℠
Our knowledge of the global food industry ensures the ideas we co-create meet consumer demands and are actionable, viable solutions for our customers that maximise deliciousness AND take into account the multitude of factors consumers want AND the manufacturing attributes our customers need.
Understanding the consumer algorithm is the key to in-market success
What do I want to eat?
It’s a question we all ask ourselves multiple times per day. But behind that seemingly simple question is a complex algorithm of factors. I need a snack, but what am I in the mood for?
I want something yummy, but I need something nutritious, and maybe with a bit of protein. Am I counting calories today or indulging? And I want to feel good about my choice, so I’d like it to be organic, sustainable and ethically sourced.
Consumers make these complicated choices based on highly individualised parameters, and the list of features they seek seems to be growing. Together, we can create more consumer value that helps distinguish your brand from the competition and private label. When we collaborate, we can formulate products with incremental benefits above and beyond the already high consumer expectations.
At Ingredion, we leverage our cross-functional expertise to help navigate the complexity quickly and deliver viable outcomes our customers can count on.
Calculus behind the algorithm driving consumers’ food choices
As master decoders we can help you design deliciousness with the most desirable ANDs
Our teams utilise consumer insights and industry expertise to serve as master decoders for each of our customers' brands. By working collaboratively to define and translate the unique consumer algorithm, we help food and beverage manufacturers develop the product features and benefits consumers seek.
We go beyond simply identifying food decision drivers
We know that when consumers feel a brand or product is made just for them, it comes from intentional collaboration between insights, R&D and food and beverage developers focused on designing elevated eating experiences that meet consumer needs for both functional and emotional benefits.
Healthy can be yummy. Nutritious can be fun. Sustainable can be affordable. Continually offering the right blend of taste and shared values (e.g. natural, clean label) creates market momentum for your brand and increases consumer loyalty2.
Our ability to understand and deliver on the consumer algorithm is what enables food and beverage manufacturers who partner with Ingredion to formulate the most sought-after products.
LinkedIn Live: Maximise brand value by meeting evolving consumer needs
Our expert panel discusses:
- The tools and techniques needed to solve for the consumer value equation
- Trends and proprietary insights that can help brands add value for their target consumers
- Real-world examples that illustrate how we help our customers apply these learnings
We deliver the ANDs your company wants and the ones you didn’t even know were possible
Once you know what your consumers want, how do you formulate to get the ANDs that take your products from great to exceptional? Ingredion has the ingredients and application expertise to help you reformulate your food and beverages to feature the same great taste your consumers love AND the on-trend benefits they desire.
The list goes on, but it’s less about packing as much into a product as you can and more about finding the right combination of ANDs that allow your brand to stand out to the growing number of consumers asking for more. Reinvigorate your food and beverages with value-adding benefits that increase appeal — we can help you Own the AND℠.
Healthy AND enjoyable snacks outpace the market
The global market for healthy snacks is already large and continues to grow. From the consumer’s standpoint, snacks are about more than simply fuelling the body. Snacks are special; they appeal to our emotions and can have a very real effect on our mood. That certain taste or that particular aroma or that wonderfully satisfying crunch can evoke powerful memories from the very first bite.
Snacks can also play a role in illustrating an individual’s personal brand — who they are and what they value. It’s the statement they're making along with the emotional tug snacks provide that allow a consumer to justify paying higher prices for these products.
Nutrition, health and wellness snacking market value is $146 billion and growing
To be sure, it’s a tremendous opportunity for food and beverage manufacturers. Creating snack products is a high-risk, high-reward endeavour. Margins can be very high for these applications, but so too are consumer expectations.
Nutrition, health and wellness are more front-and-centre in people's minds than ever before, but consumers still want fun, exciting, and tasty snacks. As a result, these products have a higher bar to clear in order to become frequent favourites and when done well, price is less of a barrier.
Healthier versions are outpacing category basics
Nutrition, health and wellness focused snacks are expected to grow at a faster rate than traditional snacking (CAGR% 2021-26)3.
Explore the ANDs possible in snacks
Ingredion can help you produce satisfying snacks that also meet consumer demand for healthier options and align with their values. Our team of food science and application experts will solve your formulation challenges and enable you to make your snack products crunchier, chewier and creamier to make consumers feel good about their purchase and keep them coming back for more.
Our experts and specialty ingredients help you deliver your ANDs
Because consumers eat foods — not ingredients — our goal is to help our customers with every aspect of product development and commercialisation.
Innovation services: Our comprehensive suite of services helps our customers develop products that wow consumers and build stronger brands. Our imaginative Culinology® team connects the aspects of both art and science when approaching food and beverage creation. Our technical R&D, applications, nutrition and sensory science teams ensure our products hit the mark, designing and delivering quality food and beverage products that meet the technical specifications our customers require, while ensuring the taste their consumers expect.
Global scale with local understanding: We are a global organisation with local teams on six continents. While we always leverage the best of our global scale, it’s our one-to-one relationships and the expertise of our local teams that our customers value most. Our diverse talents, spirit of collaborative partnership and agile mindset in today’s rapidly changing world make us an indispensable partner to our customers.
Overcoming the algorithm AND unprecedented business conditions
Today’s food system is more complicated than ever when you consider recent world events that have highlighted vulnerabilities in supply networks and made cost management even more challenging than before.
To address this complexity, food companies need a resourceful partner who understand the nuances of consumer needs in order to quickly develop practical solutions that can be manufactured at scale and exceed consumer expectations.
The competition for every food dollar is fierce
Let Ingredion help you develop a reformulation strategy to achieve your objectives:
- Optimise costs
- Add clean label ingredients
- Advance nutrition, health and wellness claims
- Formulate sustainably
- Appeal to more consumers
Own the AND℠ to develop the future of food
Partner with Ingredion experts for solutions to your toughest formulation and innovation challenges. We can help you create more consumer value and gain share in today’s rapidly evolving market.
1Health & Wellness Across the Globe, The Hartman Group, 2021
2ATLAS Proprietary Study, 2020
3Euromonitor Database, H&W 2021, Global, RSP (Search Feb 2022)