Did you know that 44% of U.S. consumers are consuming more fiber?1 And that 70% feel digestive health is “important”?2 When you formulate with NOVELOSE 3490 dietary fiber to support digestive wellness, you deliver just-right taste, texture and even fewer calories in fiber-rich foods.
NOVELOSE® 3490 resistant starch (type RS4) is an insoluble fiber that has little to no impact on taste, color or texture. By replacing a portion of the flour in bread, baked snacks, cookies, tortillas, cereal and bars, this tapioca-based, gluten-free fiber reduces calories and enables processing ease. It also reduces cost-in-use compared to many other fibers.
Many fiber-fortified foods are high in certain short-chain carbohydrates called FODMAPs (Fermentable Oligosaccharides, Disaccharides, Monosaccharides and Polyols). These carbohydrates can trigger occasional digestive discomfort. NOVELOSE 3490 dietary fiber is Low FODMAP Certified. This is ideal for appealing to consumers who follow a low FODMAP diet, an effective way to help manage digestive wellness.3 The opportunity is clear with an increase of over 42% in new product launches featuring low FODMAP claims.4
1Consumer survey, Innova Market Insights, 2018
2Extremely important (33%) + very important (37%) + important (21%) = 91%. Shoppers’ Journey Towards Living & Eating Healthier, USA trend study, Health Focus International, 2019
3Monash University, https://www.monashfodmap.com
4Innova, 2019, Signals Analytics, 2019
*Only products that have formally applied to Monash University’s Low FODMAP certification program may claim to be Monash Low FODMAP certified. The application process to Monash University includes undergoing lab analysis to confirm FODMAP compliance. The ingredient NOVELOSE 3490 dietary fiber is Low FODMAP Certified by Monash University.
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Product Type: Modified Food Starch
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