Clean label is an influential movement, but how can manufacturers leverage its benefits and translate it into commercial success?
Formulating to be what’s next with clean label ingredients can bring many questions — especially when you have complex product positioning, functionality and performance needs to consider.
"How do I get a clean label while keeping consumer-preferred taste and texture?"
"What are clean label ingredients that can bring more value to my application?"
"Which on-pack claims should I target with my clean label ingredient selection?"
For informed answers and end-to-end solutions, talk to the clean label pioneers at Ingredion.
We've led the way in clean label product innovation and technology for more than two decades — introducing the first clean label product in the 1990s, and later publishing the industry's enduring "gold standard" clean label definition in 2011. As the clean label movement has evolved, we've been there with an ever-growing range of clean label ingredients, in-depth consumer and market insights and full formulation and development support — all to help your brand create authentic foods and beverages with the ingredients consumers accept, expect and prefer.
Whatever your application and product challenge, we can provide you with everything you need — from consumer insights, CULINOLOGY® and sensory resources to R&D support and manufacturing scale-up — with seamless communication and collaboration. We'll apply our applications and formulation knowhow to help you:
Prioritizing your clean label product development and reformulation requires deep understanding of market forces, next-level ingredient options and consumer expectations and preferences.
That's why we continually work to deliver proprietary insights and data needed to help you drive clean label success.
See what our latest global manufacturer study reveals about the clean label efforts that outperform the norm in key business metrics — and pick up some new ideas that can position your business for success. Read the summary.
Ingredion's authoritative clean label definition has been widely accepted as the industry standard by both suppliers and manufacturers. It has evolved to describe clean label products as:
To reflect continued changes in consumer views, the evolved clean label definition has been joined by a "simple label" definition — defined as having all the characteristics of clean label, plus:
As the clean label movement has become mainstream, its meaning has expanded into consumer desires for sustainability, plant-based foods, low sugar, low-calorie options and ingredients known to promote good health.
In turn, we've grown our broader capabilities to help you deliver on these demands — including extending our core clean label texturizer lineups with exciting new options including:
With the EU Commission considering a Europe-wide ban on the use of TiO2 in food, food imports going into Europe that contain the ingredient will be affected. Added to this challenge, 77% of consumers globally are looking to ingredient lists when they decide on the food and drinks they purchase, and only 8% of consumers ranked TiO2 as an acceptable ingredient.1 Start planning ahead with alternatives to TiO2. Get in touch to explore how Ingredion’s solutions can lighten your formulation challenges and improve consumer acceptance, all while maintaining desirable colour and texture.
1ATLAS Ingredion Proprietary Research, 2020
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