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The new sweet taste of sugar reduction

“Reduced sugar” isn’t new—but reducing more sugar than ever before while delivering clean sweetness is big news. And it has a name: BESTEVIA® Reb M stevia leaf sweetener, the high-purity, next-generation stevia sweetener launched by Ingredion with our partner, SweeGen.


BESTEVIA® Reb M stevia leaf sweetener is 200 to 300 times sweeter than sugar. The process starts with the leaf of the stevia plant and results in a 95% pure Reb M stevia sweetener with significantly less bitterness and aftertaste than conventional stevia sweeteners. This enables you to achieve levels of sugar reduction that were impossible or unpalatable until now.

BESTEVIA® Reb M stevia leaf sweetener is approved for use in Australia and New Zealand. The sweetener you—and consumers—have been waiting for is here. 

BESTEVIA® Reb M stevia leaf sweetener is unlike any other on the market. We start with the extract obtained from the leaves of the stevia plant and use a proprietary technology to deliver a breakthrough sweetener with less bitter aftertaste to mask. With zero calories and a taste that’s the closest thing to sugar, BESTEVIA® Reb M stevia leaf sweetener offers the best of both worlds to consumers—and to your products.

Testing by our sweetness experts shows that with BESTEVIA® Reb M stevia leaf sweetener, beverages can see more than 70% sugar reduction without compromising taste. And our sensory mapping proves that this new Reb M stevia leaf sweetener produces a sweetness much closer to that of sugar compared to Reb A.

Reb M is remarkably close to sucrose
Higher sweetness and significantly less bitter taste

This versatile sweetener empowers you to give consumers the sugar-like taste they love—with fewer of the calories they don’t—in applications including:

  • Beverages
  • Dairy products
  • Bakery products
  • Table top sweeteners
  • Confectionery treats
  • Nutritional foods and beverages

As you work to bring consumer-winning reduced-sugar products to market, take advantage of our in-depth understanding of sweetness as a complete sensory experience and our broad portfolio of innovative sweetener and texture solutions.

Working together, we can create products that deliver the sweetness your consumers truly want. We’ve identified five personas of consumer sweetness preference, from “Sugar-frees” to “Sweet tooths,” that can help you understand what those consumers are looking for. Look to Ingredion to help you give your consumers more to love.

A breakthrough in sweetness

Get the facts about BESTEVIA® Reb M stevia leaf sweetener

Reducing sugar in flavoured water

Find out how BESTEVIA® Reb M enables product developers to formulate no-sugar and reduced-sugar products with a taste comparable to sucrose sweetened products — and significantly less bitterness than Reb A-sweetened products

“Bestevia” is a trademark held by SweeGen permitted to be used by Ingredion for distribution purposes.
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