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Clean and Simple ingredient trends and solutions

Create simpler, cleaner products with innovative ingredient solutions

Consumers want products that are closest to nature — made from ingredients that are understood, expected and authentic. This means they want clean and simple labels with fewer, yet familiar ingredients, that are free from undesirable additives. We use consumer insights, based on research, to deliver innovative ingredient solutions that support today’s clean and simple lifestyles — enabling you to meet consumer demand for label-friendly products.

What consumers really want

We make it our business to understand what consumers around the world want in their products — so we can offer you new, innovative ingredient solutions that give you the ability to develop cleaner, simpler products that consumers will come back for. Research points us to the insights that determine where we focus our efforts[1].


Many times, consumers perceive “natural” food and beverages as products that are free from ingredients they want to avoid. This perception is a driver in the free-from trend, meaning that products are differentiated by being free from artificial ingredients, gluten and other allergens, and GMOs. Of course, consumers still want the taste, texture and other qualities those ingredients traditionally bring to their applications.


Consumers want to see clean labels that are short with recognizable “natural” and simple ingredients. In fact, 73% of consumers find it important that they recognize a product’s ingredients[2].


Consumers prefer to see ingredients in a product that are exactly what you’d expect if it were homemade with simple labels. Some 63% of consumers say a short and simple ingredient list is important [3].

Healthy and safe.

Most shoppers perceive “natural” products as healthier and safer, so clean labels can be much more than an aesthetic preference. When you provide products with healthy ingredients and simple labels people understand and feel good about, you build trust in your products — from the label in.

Natural vs. non-artificial.

Research also reveals that “natural” beats “no artificial ingredients” in product appeal, yet “no artificial ingredients” may cause more consumers to switch brands.[2]


We have developed deep consumer insights on consumer perception of ingredients. For instance, we know which ingredients consumers think of as “familiar,” such as flour, and which remain “unfamiliar,” [2] such as monosodium glutamate (MSG)

All of these findings help us better guide you to innovative ingredient solutions and product formulations that can win consumer approval — and deliver all-important sensory appeal.

[1] HealthFocus International, Natural Survey, USA 2013
[2] Ingredion proprietary research, MMR, Consumer Study, 309 consumers, USA, April 2015
[3] Natural Marketing Institute, April 8, 2015

Bring high-performance to delicate applications

Meet “natural” product demand without compromising flavor, color, texture or performance with NOVATION® Lumina functional native starches

An ingredient for every challenge

With more than 100 years of developing plant-based ingredients, we have a deep understanding of what they can do and how—and we are constantly innovating new and better ways to deliver the wholesome products consumers enjoy and feel good about purchasing.

We pioneered the clean label movement 20 years ago with our clean label NOVATION® functional native starches. Now, we offer full lines of sweeteners, nutritional ingredients, pulse-based flours and proteins, nature-based emulsifiers and non-GMO ingredients. In conjunction with our formulation expertise, they allow you to offer clean-label products with functionalities hard to imagine 20 years ago. With our recent acquisition of Kerr Concentrates, Inc., we are now proud to bring you juices and extracts from over 32 fruits and 12 vegetables, expanding the nature-based flavors and colours you can deliver in your products. And we’re working across the spectrum of science and materials to help you bring even more enticing gifts from nature to consumers.

At our 25 Ingredion Idea Labs™ innovation centers, we bring science-based problem solving and innovation to every step of the product development journey. Working with you, we focus on consumer insights, applied research, applications knowhow and process technology. Your consumer is at the heart of everything, inspiring our CONSUMER-CENTRICITY™ design approach.

Innovate with cleaner labels and the highest levels of product performance—from seed to shelf. Your needs and challenges are complex—but your products can be wonderfully simple.

Go organic

Win consumers with innovative organic products. 

Make texture tremendous

Discover our HOMECRAFT® Create multi-functional rice flours and how they can work for you.

Better texture with a more desired label

Find out how tapioca flour can entice clean and simple consumers.

Explore clean and simple challenges

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Naturally simple

High performance and natural ingredients can go hand-in-hand

Clean up your labels

Keep labels clean and consumers happy with our ingredients

Go organic

Win consumers with innovative organic products


Meet rising demand for allergen- and gluten-free products

Trust non-GMO

Create confidence and satisfaction in non-GMO

Discover our applications

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Nutritious benefits


Exceptional dairy solutions

Animal and Pet Nutrition

Healthy animal nutrition

Batters and Breadings

Crispy and crunchy


High performance materials

Beverages/Soft drinks

Innovative beverages

Brewing and alcoholic beverages



Taste. Texture. Performance

Infant and clinical nutrition

Scientifically proven ingredients


Increase succulence and yield

Noodles and pasta

Flavorful and elastic


Delicious savory foods


Elevate your snacks

Private Label

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