Global health and nutrition trends primarily focus on adding ingredients for “nutrition plus,” but consumers are also interested in reducing or eliminating ingredients for “nutrition minus.” This plus/minus combination in what consumers want—fortification with protein, fiber and other nutritional ingredients and less or no sugar, fat and calories—is what makes up the health and nutrition story.
Most often consumers seek benefits in key areas that often relate to their stage of life: digestive and blood sugar health for Baby Boomers; simple “free from” labels such as “allergen-free” for Millennials and Gen Xers; and energy and weight management for appeal to everyone. Consumers want to feel the benefits in the foods and beverages they consume, and products have to be both delicious and affordable.
Many goals at once
The complexities for you are enormous. What plant-based protein can deliver the just-right texture for meat alternatives? How do you add fiber to cereal and keep it crunchy? What’s the balance of bulk and sweetness when sugar is cut by half? In short, how can you create products with more of the better-for-you ingredients and less of the undesirable ones that the health-conscious consumer demands?
You’ll find a stream of new nutrition plus and nutrition minus product ideas and solutions from the Ingredion Idea Labs® innovation centers. From breakthroughs in plant-based proteins to sugar-replacement solutions, our researchers, scientists, nutritionists and regulatory experts are already working on future trends — so you can stay ahead and deliver consumers the just-right products they crave. Collaborate with us.
The challenges within the trends
The experts of Ingredion Idea Labs™ innovation centers can help you overcome the challenges to meet the trends.
From devoted vegans to mindful flexitarians to passionate meat eaters, more consumers today are gravitating to plant-based proteins made from pulses. Ingredion’s commitment to sustainably sourced plant-based protein and our comprehensive portfolio of solutions helps customers like you create plant protein-rich products with the just-right taste and texture to meet consumers’ needs.
More than 80% of consumers in the U.S. say they would be interested in buying a food or beverage product if it could help them with weight management, according to Ingredion research. 
The majority of U.S. consumers say they are looking to reduce sugar in their diets—although they still desire sweetness in foods and beverages. Deliver sugar-like taste profiles with fewer calories and simple labels, and achieve even higher levels of sugar reduction with ENLITEN® Reb M stevia leaf sweetener. The 95% pure Reb M starts from the stevia leaf and offers significantly less bitterness and aftertaste than conventional stevia sweeteners.
According to our research, digestive health is a top consumer concern, and, with the aging of the Baby Boomer generation, the market is only going to grow. Mintel GNPD cited digestive claims as the top nutrition claim worldwide from 2010 to 2015.
Early life nutrition.
Parents and caregivers want only the purest and healthiest formulas and milks for infants and toddlers.
With the aging population comes the need for products for people with special nutritional needs and intolerances to get functional, high-quality nourishment.
Clean and simple.
People worldwide are scrutinizing labels for simple, familiar ingredients, regarding them as healthier options. Proprietary 2015 research shows 73% of U.S. consumers find it important that they recognize a product’s ingredients, while 67% say a short and simple ingredient list is important.
Solving your product challenges is our purpose. Together, we can boost the nutritional power of your foods and beverages—and create products consumers trust and enjoy. Innovate with us.
HealthFocus International, 2015
International Food Information Council Foundation 2014 Food & Health Survey
MMR, Consumer Study, 309 consumers USA, April 2015
Your products can now help consumers manage their blood sugar, a perennial health concern. The FDA has authorized a qualified health claim, linking high-amylose maize resistant starch to a reduced risk of type 2 diabetes, citing “limited scientific evidence.” Learn more in the newest installment of Your Nutrition Minute.
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To get in touch, contact Lorraine Niba on 1-866-961-6285 or you can send her an email by clicking the link below.
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