Natural and simple

Natural. Simple. Successful.

We understand your business. When it comes to product labels, less is more. Today’s consumers want to make the best choices for themselves and their families. They want to bring home minimally processed products made from a simple list of ingredients — whether it’s foods and beverages or personal and home care.

Our CULINOLOGY® capabilities and scale-up expertise in the clean and simple space can get your products to market faster. With our formulation expertise and unmatched portfolio of ingredient solutions, including wholesome functional native starches, functional flours, and fruit and vegetable concentrates, you can give consumers exactly what they’re looking for — with fewer, less processed ingredients and clean labels.

In personal care, you can offer hair conditioners with labels that almost sound as if they could be for foods. Work with us to unlock peak functionality with simple formulations. Your consumers will thank you for adding to the clean and simple world they want to inhabit. 

The Tasty Natural Burger

Natural claims sell, and this burger shows how clean label ingredients can be highly effective in imparting desirable characteristics to the eating experience.

Natural and simple

Find natural and simple ingredient solutions

Search now to find innovative ingredients that help you create formulations with natural appeal.

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