Create the next big crave

Develop superior snacking experiences that keep consumers coming back for more

Satisfy cravings AND maintain preferred product attributes

When snacks replace traditional meals, every bite counts. Consumers who fuel their day with smaller, more frequent eating occasions seek satisfaction, not "junk food." Demands for nutrition, clean label, sustainability and convenience are ever-present, but in a competitive market filled with new product innovation, formulators can't afford to develop products that meet these needs at the expense of taste and cost.

With so many variables to optimise, it becomes imperative to understand the consumer algorithm in food choice decision making. But that’s only the first part of the equation. The key to delivering share-winning products is the ability to formulate snacks with the delicious taste your consumers expect AND the right combination of benefits to meet their needs.

Decoding the consumer algorithm in snacks

As master decoders, Ingredion identifies and connects consumer food decision drivers for brands, enabling them to create innovative solutions that deliver great taste AND benefits such as improved nutrition at snack time.

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Get inspired

Insights and inspirations to help you develop consumer-preferred snacks.

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Solve challenges

Troubleshoot common industry challenges with articles and resources from our experts

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Learn techniques

Get a head start on your next big project with basic formulas and food science concepts.

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Connect with us

Meet our snacking experts, and get in touch to elevate your snacking experience.

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Commercial success begins and ends with your consumer 

We enable our customers to connect with their consumers and capture market opportunities by creating solutions powered by proprietary consumer and market insights and our robust plant-based portfolio.

Our proprietary insights help you speak the consumer’s language and tell a compelling product story

Ingredion Atlas Global Trends Data  — Ingredion’s unrivalled global database spans 33 countries and over a decade of data — yields unparalleled insights into consumer awareness and acceptance of ingredients.  Whether you are looking to understand global trends or explore region-specific opportunities, we can provide the insights to fuel your formulation strategy. 

Sugar reduction continues to grow in importance

  • 71% of global consumers state that “no added sugar” is a somewhat/extremely important claim1
  • 49% of consumers plan to buy more products with “no added sugar” claims1

But while consumers desire less sugar, removing it without detracting from product quality is another challenge. Explore how sugar is just as important for maintaining texture as for providing sweetness – and the balancing act that occurs when it’s removed.

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Starches deliver standout eating experiences

Consumers expect highly differentiated textures from their snacking experiences, from crispy and crunchy to chewy and tender.  70% of consumers say that premium flavour and quality snacks are worth paying more for.2 

Discover how you can elevate crackers, a mainstay in the snacking category, to new and exciting textures that will both delight consumers and improve processability. 

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Plant-based unlocks added value

  • 61% Of global consumers state that “includes plant-based ingredients” is a somewhat/extremely important claim.1
  • 66% Of global consumers are willing to pay 5%+ more for foods and beverages containing plant-based ingredients.1

We can help you uncover the best ways to create novel, plant-based extruded snacks with the right texture, taste and plant-based nutrition for your target market. Explore some considerations identified by our experts for overcoming extrusion challenges. 

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Webinar: Fibre’s role in nutrition, health and wellness snacking

Formulating snacks with a fibre focus can have a positive impact on your brand growth and appeal. Learn more consumer insights and healthy snacking trends from Ingredion experts.

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Snacking opportunities abound

Collaboration with us doesn't end with ingredients.  We possess the world-class talent and resources you need in a partner, and can serve as a catalyst for growth at any stage of the product development and launch lifecycle. 

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Snack with CULINOLOGY®

Our culinary experts can show you how to bring future-focused trends to the bench, today.  Click below for an our research chef's vegan take on a bakery classic. 

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In-depth scientific analysis

We offer analytical services — from texture to sensory studies — to pinpoint your target snacking experience.  Read this study to learn how we used such techniques to optimise fabricated chips. 

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Learn industry best practices

Our scientists provide technical education and training, giving you the practical knowledge you need in the lab.  Watch this video to see our experts show you how to perform common benchtop analyses on nutrition bars. 

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Custom recipes, ready-to-scale

Our experienced formulators take a holistic view of your product and develop targeted recipes tailored to your unique process and label requirements. Click below for our on-trend, but scalable, high protein cracker formula. 

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Contact our experts

Have a snacking-related problem you're not sure how to solve?  From formulation tips to scale-up advice, our team of specialised experts are available and ready for consultation. 

Contact us

Sources:

  1. Atlas Proprietary Ingredion Study (2020)
  2. IRI Snacking Survey presentation (2021)