Create the next big crave
Develop superior snacking experiences that keep consumers coming back for more
Satisfy cravings AND maintain preferred product attributes
When snacks replace traditional meals, every bite counts. Consumers who fuel their day with smaller, more frequent eating occasions seek satisfaction, not "junk food." Demands for nutrition, clean label, sustainability and convenience are ever-present, but in a competitive market filled with new product innovation, formulators can't afford to develop products that meet these needs at the expense of taste and cost.
With so many variables to optimise, it becomes imperative to understand the consumer algorithm in food choice decision making. But that’s only the first part of the equation. The key to delivering share-winning products is the ability to formulate snacks with the delicious taste your consumers expect AND the right combination of benefits to meet their needs.
Decoding the consumer algorithm in snacks
As master decoders, Ingredion identifies and connects consumer food decision drivers for brands, enabling them to create innovative solutions that deliver great taste AND benefits such as improved nutrition at snack time.
Commercial success begins and ends with your consumer
We enable our customers to connect with their consumers and capture market opportunities by creating solutions powered by proprietary consumer and market insights and our robust plant-based portfolio.
Our proprietary insights help you speak the consumer’s language and tell a compelling product story
Ingredion Atlas Global Trends Data — Ingredion’s unrivalled global database spans 33 countries and over a decade of data — yields unparalleled insights into consumer awareness and acceptance of ingredients. Whether you are looking to understand global trends or explore region-specific opportunities, we can provide the insights to fuel your formulation strategy.
Sugar reduction continues to grow in importance
- 71% of global consumers state that “no added sugar” is a somewhat/extremely important claim1
- 49% of consumers plan to buy more products with “no added sugar” claims1
But while consumers desire less sugar, removing it without detracting from product quality is another challenge. Explore how sugar is just as important for maintaining texture as for providing sweetness – and the balancing act that occurs when it’s removed.
Starches deliver standout eating experiences
Consumers expect highly differentiated textures from their snacking experiences, from crispy and crunchy to chewy and tender. 70% of consumers say that premium flavour and quality snacks are worth paying more for.2
Discover how you can elevate crackers, a mainstay in the snacking category, to new and exciting textures that will both delight consumers and improve processability.
Plant-based unlocks added value
- 61% Of global consumers state that “includes plant-based ingredients” is a somewhat/extremely important claim.1
- 66% Of global consumers are willing to pay 5%+ more for foods and beverages containing plant-based ingredients.1
We can help you uncover the best ways to create novel, plant-based extruded snacks with the right texture, taste and plant-based nutrition for your target market. Explore some considerations identified by our experts for overcoming extrusion challenges.
Webinar: Fibre’s role in nutrition, health and wellness snacking
Formulating snacks with a fibre focus can have a positive impact on your brand growth and appeal. Learn more consumer insights and healthy snacking trends from Ingredion experts.
Contact our experts
Have a snacking-related problem you're not sure how to solve? From formulation tips to scale-up advice, our team of specialised experts are available and ready for consultation.
Sources:
- Atlas Proprietary Ingredion Study (2020)
- IRI Snacking Survey presentation (2021)