Hair styling

Join the plant-powered hair revolution — where style meets substance, naturally

Beyond the trend — take haircare to the next-level with clean label appeal

Looking for clean label, plant-based ingredient solutions for creating hair styling products? Need to support sulfate-free, waterless and organic formulas to meet the growing demand for planet positivity and sustainability?
Now, more than ever, consumers want their hair care to be good for their scalp, good for their locks and good for the earth. Ingredion delivers plant-powered ingredients with superior efficacy, so you can say less is more — no unnecessary ingredients, better results.

Say hello to fewer ingredients, greater functionality

Combine the power of technology with the best of nature. More than 50% of consumers expect a “simple label” to consist of 10 or fewer ingredients for hair products1, and the pressure is growing for transparency and authenticity. Bring your vision to life with the formulation expertise from Ingredion Idea Labs® innovation centers. Replace synthetics with plant-based alternatives and learn how to get more functionality out of fewer ingredients.

  • Accelerate market growth with clean, plant-based label appeal
  • Choose ingredients that are understood, recognized, authentic
  • Elevate with nature-based, green, ethical, organic and vegan options
  • Achieve compatibility with sulfate-free and paraben-free formulas
  • Discover options for curly, straight and combination hair types

Ahead of the wave — the future of hair care leaves no curl behind

There’s no such thing as “normal” hair anymore and leaving no curl behind is the shape of hair care and styling aids to come. Embrace inclusivity with thoughtful plant-powered hair style solutions for every type of curls, strands and locks. Now you can up the ante on performance with ingredients that shape, smooth, nourish, condition and curl.


Source: 1Ingredion proprietary consumer research, beauty and personal care, 2018

Ideal for nature-based formulas — when sulfate-free is the way to be

Experience superior conditioning and deposition, longer-lasting curl retention and immediate hydration with PENCARE™ DP 1015 non-GMO bio-based cationic polymer, which rinses with ease for improved silkiness, combability and reduced tackiness. Compatible with sulfate-free, silicone-free and conventional systems.

Better together — work those curls for 24 hours, frizz-free

Choose high-performance film formers for plant-based solutions in hair styling treatments. Add FARMAL™ Konjac 1310 gum and PENCARE™ DP 1015 polymer to your product and create a hair styling aid that can securely hold curled tresses in high humidity for over 24 hours, without flaking or crunching. Enjoy soft, silky-feeling locks and unbelievable shine.

When waterless is best — dry shampoo, leave-in treatments

Deliver luscious sensory and free-flowing rheology performance with NATIVACARE™ 9330 organic tapioca starch and absorb oil with ease. Highly suitable for dry shampoo formulations and to build viscosity in emulsions for softer hair with less wetness. Can be used in both waterless and emulsion formulas. Available in organic and non-GMO formats.

Turn heads with Ingredion

Our team of technical and market experts are standing by to help you design winning products. With a culture of collaboration and deep formulation expertise, we are your dedicated guide to sustainable, on-trend personal care.

Create with us

NATIVACARE® 9230, 9360 and 9330 polymers are USDA NOP organic-certified according to regulation (EC) No. 834/2007.

This information is intended to support the efforts of our customers to develop and implement an appropriate labeling strategy for products containing Ingredion’s products. In all respects, the ultimate decisions on how to identify claims on packages and label ingredients on packages remains with our customers. Ingredion Incorporated and the Ingredion group of companies make no warranty about the accuracy or completeness of the information contained above or the suitability of any of our products for your specific intended use. We urge you to carefully review the relevant regulations and to seek appropriate legal counsel as you determine the labeling requirements applicable to your products.