Joana Maricato
Global Insights Manager
Joana Maricato
Manager, Global Insights
Joana Maricato is a Global Insights Research Manager with Ingredion’s Insights Center of Excellence, where she leads consumer and market research. She focuses on delivering actionable insights and strategies to create consumer-preferred products in today’s complex business environment. Joana has driven projects across the food and beverage industry, turning market trends into growth opportunities, including new market entries, brand portfolio expansion and acquisitions. She holds a Biology degree and a Master’s in Health Food Innovation Management from Maastricht University, complemented by studies in marketing and business strategy at the London School of Economics.
Explore consumer insights on texture and health with Joana Maricato
Webinar
Elevating Healthier Products Through Texture Innovation
Explore the latest consumer and market trends and find out what it all means for your business.
Learn how texture impacts consumer perception and product differentiation, particularly with healthier options and review practical examples of how Ingredion enhances eating experiences through innovative consumer insights and technical expertise.
Our expert's perspective
Explore Joana Maricato’s thinking on texture, formulation strategies, global trends and practical application.
7 questions shaping the future of functional eating
Discover how protein and fiber fortification, combined with sugar reduction, can enhance digestive health and nutrition in everyday foods and beverages.
Inflation
Overcome inflation challenges with value-added formulation strategies. Optimize costs, maintain quality, and meet consumer expectations with Ingredion’s ingredient expertise.
The evolution of restaurant-inspired ready meals
Ready meals are entering a new era, bringing restaurant-quality flavor, texture and nutrition home through smarter formulations, interactive formats and advanced packaging.
Consumers willing to pay more for free-from products
Consumers are willing to pay more for clean label and free-from products. Discover the trends driving demand for natural ingredients, digestive health, and wellness benefits.
Let’s make your goals reality
As experts in taste, texture and sensory science, Ingredion can help you make your brands healthier while still delivering the same eating experience your customers love.