An insights-led series that looks into the latest consumer food trends and how they impact food innovation
Globally, consumers are re-evaluating and re-inventing how they approach health and wellness. Beyond the absence of diseases, consumers are looking at a more holistic approach to health and overall well-being.
Whether it’s the demand for more convenient food options, the desire for elevated food experiences, the cravings for guilt-free indulgence or the need for clean, environmentally-friendly alternatives, consumers are actively seeking food products that do more than just provide nutrition. As part of their pursuit of health, they want food and beverages to provide functional benefits and be sustainable.
This translates into a challenging task for food manufacturers, who have to address a wide and demanding range of consumer concerns – all without losing their go-to-market momentum.
Snacking occasions are on the rise, with health-cautious consumers reaching for snacks more frequently throughout the day.
As health is their key priority, consumers look for an array of benefits from the snacks they purchase, including:
Snack manufacturers see an increasing array of opportunities, especially when they position themselves strategically as healthier option snack providers. In order to keep up with evolving consumer demands, food and beverage manufacturers must discover the perfect balanced formula of ingredient solutions, all the while protecting the texture, taste, nutrition and label appeal.
From modifying recipes to meet the health agenda to creating local-flavour snacks, Ingredion has both the expertise and innovative product solutions to help consumers snack without guilt.
Our first theme, Indulgent Eating for Stress Relief, examines the link between food and mental wellness, and how this drives food innovation. Here, we uncover three key opportunities for food manufacturers.
With a heightened awareness on health and a need for indulgence to sustain their mental wellbeing, consumers are looking for indulgence with none (or little) of the guilt.
Consumers expect food to deliver more than basic nutrition. They also seek food options that can fortify their body with vitamins, or other supplements that maintain their mental wellness.
Consumers are recreating indulgent restaurant experiences in the comfort of their home. These unique and enjoyable food adventures relieve stress as they offer respite from the monotony of longer hours spent at home.
Tap into Ingredion’s broad portfolio of creative formulations for consumers seeking indulgent food and beverages to relieve stress.
We analyse the growing trend that establishes the relationship between food and mental wellness, and how this will drive food innovation in various categories.
Pursuit of Health is Ingredion's take on how we can make food better and tastier, while addressing the complex needs of today’s consumers.
We will explore six insights-led themes and assess what this means for food manufacturers across the Asia Pacific region, with details on how we can partner with food manufacturers to accelerate innovation and capture the hearts and minds of consumers.
Turn your challenges into opportunities with Ingredion's wide portfolio of solutions and decades of expertise. Reach out for a discussion about how you can satisfy cravings for indulgence with healthier, tastier options!