New Ingredion starches that support simpler labelling

NOVATION® Indulge 3620 and NOVATION® Indulge 3820 starches enhance the mouthfeel of products – the clean way.

SINGAPORE, August 6, 2020 — The new NOVATION® Indulge 3620 and 3820 starches by Ingredion meet consumers’ demand for clean and healthy eating while providing sensory attributes like smoothness, creaminess and a rich mouthfeel. The co-texturisers are suitable for a variety of instant beverages and semi-solid applications such as 3-in-1 coffee, ready-to-drink canned coffee, canned milk, flavoured milk drinks, soups and sauces.

Our study revealed that 84% of Asia-Pacific (APAC) consumers find it important to recognise ingredients in food and beverage products.1 Additionally, consumers are increasingly recognising the influence of texture on food and beverages, allowing a heightened sensory experience and often a greater feeling of indulgence.2  A different study revealed that 19% of consumers chose a natural claim while 18% of the consumers chose an indulgence claim as the most important factor influencing their decision when purchasing hot coffee.3  Consumers want clean label versions of their favourite products, but expect that the mouthfeel and texture are not compromised.

NOVATION® Indulge 3620 and 3820 starches can help food and beverage manufacturers achieve their desired sensory profile with smoothness, creaminess and a luxuriant, rich mouthfeel — with the benefit of having clean and simple ingredient lists. These starches also enable the development of healthier products, such as reduced-sugar or reduced-fat, as they can build back the texture.

“Our extensive expertise in clean-label texturisers enables manufacturers to reformulate allowing consumer-friendly front-of-pack claims. This is especially relevant for the APAC market where instant products like 3-in-1 coffee have always thrived and consumers are becoming more conscious of what goes into their food and beverages,” added Eric Weisser, senior director, growth platforms, Ingredion Asia-Pacific.

To find out more, visit NOVATION® Indulge 3620 and 3820 starches page.



1Ingredion Proprietary Research, Atlas Global Clean Label Consumer Study, 2017 & 2019

2Innova Market Insights, Top 10 Trends: 2020

3Innova Market Insights, Category Insider Coffee In Asia & Australasia, 2020


About Ingredion Asia Pacific

Ingredion Incorporated (NYSE: INGR) headquartered in the suburbs of Chicago, is a leading global ingredient solutions provider serving customers in more than 120 countries. With annual net sales of more than $6 billion, the Company turns grains, fruits, vegetables and other plant-based materials into value-added ingredient solutions for the food, beverage, animal nutrition, brewing and industrial markets. With Ingredion Idea Labs® innovation centres around the world and more than 11,000 employees, the Company co-creates with customers and fulfils its purpose of bringing the potential of people, nature and technology to create ingredient solutions that make life better. There are 13 members of the Ingredion group of companies in the APAC region, including Ingredion Singapore Pte Ltd, the Company’s regional headquarters, in Singapore. Visit for more information and the latest Company news.