Clean labels are becoming increasingly important to consumers as their focus on health and wellness continues to grow. People want to know exactly what’s going into their food. That’s why you need simple recipes, with ingredients they recognize and trust.
As the pioneer in clean label ingredients, Ingredion offers the broadest range of specialty clean label starch solutions available. Having identified the clean label trend in its infancy, we can help you get the functionality you seek while offering the natural, organic and recognizable ingredient options consumers demand.
Our broad portfolio of NOVATION® functional native starches can bring you the process tolerance, textural qualities and stability benefits of modified starch with the advantage of a clean and simple ingredient listing. The functional native starches label according to their base descriptions, such as “corn starch,” “tapioca starch,” rice starch,” and “potato starch” — all familiar and trusted ingredients.
Whatever your clean label challenge, we are here to help. From regulatory and formulation expertise to consumer insights and cost savings — Ingredion’s teams of technical and market experts can provide you with the solutions you need — with unapparelled efficiency and cost savings — so you can push past the expected.
Ingredion’s definiton of clean label is based on customer and consumer insights. This definition supports:
Remove or replace food additives
Choose recognizable ingredients that don’t sound like they’re artificial or contain chemicals
Process foods using traditional techniques that are understood by consumers and not perceived as being artificial
*Manufacturers should consult regulations specific to all target markets. Of the countries that had provisions in place to regulate the term 'natural' in May 2019, NOVATION functional native starches meet criteria of a natural food ingredient in the UK, France, Ireland, and associated EU legislation, and the global ISO Technical Specification (ISO/TS 19657).
This information is intended to support the efforts of our customers to develop and implement an appropriate labeling strategy for products containing Ingredion’s products. In all respects, the ultimate decisions on how to identify claims on food packages and label ingredients on food packages remains with our customers. Ingredion Incorporated and the Ingredion group of companies make no warranty about the accuracy or completeness of the information contained above or the suitability of any of our products for your specific intended use. We urge you to carefully review the relevant regulations and to seek appropriate legal counsel as you determine the labeling requirements applicable to your products.