Fast-track your product development with customized co-creation from Ingredion's experts
Consumer tastes are evolving fast — and companies must continually innovate products to stay on-trend and deliver the eating experiences and benefits that shoppers seek. Working with a dedicated outside R&D resource can be the right solution. But how can you be sure your development partner has the technical expertise and rich partner ecosystem needed for a faster and more successful launch?
Ingredion's CATALYST™ co-creation program provides a complete, holistic answer. Leveraging a century of formulation and ingredient experience, and the combined knowhow of our worldwide team of product development experts, this co-creation process yields optimized formulations crafted to your precise needs. With clear, mutual upfront commitments and an ecosystem of partner resources, we bring it all together for you — with shorter timelines and a higher chance of success.
From our first discussion to the winning formulation on through your successful launch, we prioritize making your product development journey faster and more certain. Here's the breakout of how we deliver, in three main steps:
Based on upfront dialog and your project brief, we develop a thorough working proposal to deliver on your targets, with well-defined and mutually agreed costs, timelines and deliverables.
Our cross-functional team collaborates with you to develop, prototype, test and refine your end-formula, applying Ingredion's formulation expertise, and drawing on our comprehensive ingredient portfolio and/or solutions from other providers as needed. (When outside ingredients are called for, the sourcing and pricing details are always transparent to you.)
To help make your idea-to-launch process seamless, your CATALYST team can provide the full support and attention you need to hit the ground running — from process troubleshooting to identifying sourcing and manufacturing partners for the product.
Committed. Customized. Consumer-involved. With the CATALYST approach to product development, you can count on the strength of Ingredion and its partner ecosystem to help you take on your toughest formulation challenges — and with the extra confidence of being sure you'll meet and exceed your goals.
Ingredion understands the potential challenges — and great upsides — of innovating with an outside formulation partner. That's why your CATALYST program plan is founded on strong commitments, deep partnerships and vested interest by all participants.
Your CATALYST team is assembled from our extensive community of experts to address your specific application and ingredient needs, supported by our vast global team for further inspiration, insight and assistance. You can be sure you’re working with pros who understand your application, the ingredients and how to combine them for the best results.
Whether you already have an idea that needs translating into a tangible, market-ready product, or seek to discover new opportunities based on market or consumer needs, now you have a holistic, one-stop solution customizable to your product innovation or renovation needs.
Our co-creation process goes beyond traditional ways of collaboration, by tapping a cross-functional team of partners with the category experience and knowhow to drive more success at every stage of your development process.
|The Ingredion advantage|
An animal nutrition company had a winner with a supplement idea for horses. With our formulation and scale-up help, the innovative product was able to move to market at full gallop.
A cracker brand needed to upgrade its eating experience, processing and margins. We helped them reformulate to satisfy all objectives — and shortened the timeline to relaunch.
To solve the texture and taste challenges for chocolatier's new keto-friendly syrup concept, we rapidly ideated, prototyped and iterated to deliver two optimal solutions primed for in-market success.
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