CATALYST™ program
Fast-track your product development with customized co-creation from Ingredion's experts
Accelerate new product development for a greater chance of success
Consumer tastes are evolving fast — and companies must continually innovate products to stay on-trend and deliver the eating experiences and benefits that shoppers seek. Working with a dedicated outside R&D resource can be the right solution. But how can you be sure your development partner has the technical expertise and rich partner ecosystem needed for a faster and more successful launch?
Ingredion's CATALYST™ co-creation program provides a complete, holistic answer. Leveraging a century of formulation and ingredient experience, and the combined knowhow of our worldwide team of product development experts, this co-creation process yields optimized formulations crafted to your precise needs. With clear, mutual upfront commitments and an ecosystem of partner resources, we bring it all together for you — with shorter timelines and a higher chance of success.
How the CATALYST program works harder for you
From our first discussion to the winning formulation on through your successful launch, we prioritize making your product development journey faster and more certain. Here's the breakout of how we deliver, in three main steps:
1. Tailor your development plan
Based on upfront dialog and your project brief, we develop a thorough working proposal to deliver on your targets, with well-defined and mutually agreed costs, timelines and deliverables.
2. Formulate your solution
Our cross-functional team collaborates with you to develop, prototype, test and refine your end-formula, applying Ingredion's formulation expertise, and drawing on our comprehensive ingredient portfolio and/or solutions from other providers as needed. (When outside ingredients are called for, the sourcing and pricing details are always transparent to you.)
3. Support you through launch and scale-up
To help make your idea-to-launch process seamless, your CATALYST team can provide the full support and attention you need to hit the ground running — from process troubleshooting to identifying sourcing and manufacturing partners for the product.
Collaboration to a higher standard: What sets the CATALYST program apart
Committed. Customized. Consumer-involved. With the CATALYST approach to product development, you can count on the strength of Ingredion and its partner ecosystem to help you take on your toughest formulation challenges — and with the extra confidence of being sure you'll meet and exceed your goals.
We're in it with you, and driven to create mutual value
Ingredion understands the potential challenges — and great upsides — of innovating with an outside formulation partner. That's why your CATALYST program plan is founded on strong commitments, deep partnerships and vested interest by all participants.
- Engagements based on clearly-defined timelines, deliverables and costs
- Transparent, communicative approach helps drive results in a shorter period of time
The most capable ecosystem focused right where you need it
Your CATALYST team is assembled from our extensive community of experts to address your specific application and ingredient needs, supported by our vast global team for further inspiration, insight and assistance. You can be sure you’re working with pros who understand your application, the ingredients and how to combine them for the best results.
- Full support available from Ingredion in-house resources and external partners
- Priority access to Ingredion's pilot plant facilities to test processes and optimize products
- Agnostic, unbiased approach enables ingredient sourcing beyond Ingredion’s broad toolkit
End-to-end, holistic approach, customizable to you
Whether you already have an idea that needs translating into a tangible, market-ready product, or seek to discover new opportunities based on market or consumer needs, now you have a holistic, one-stop solution customizable to your product innovation or renovation needs.
- Projects start with deep insights, strategy and consumer research to inform initial concepts
- Rapid prototyping, testing and refinement process to validate assumptions for best chance of success
- Complete support available for scale-up, co-manufacturing and more
Driving success without the silos
Our co-creation process goes beyond traditional ways of collaboration, by tapping a cross-functional team of partners with the category experience and knowhow to drive more success at every stage of your development process.
- Insight & discovery
- Concept creation
- Prototyping & testing
- Scale-up & co-manufacturing
- Product launch
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Success stories
Animal nutrition
An animal nutrition company had a winner with a supplement idea for horses. With our formulation and scale-up help, the innovative product was able to move to market at full gallop.
Crackers
A cracker brand needed to upgrade its eating experience, processing and margins. We helped them reformulate to satisfy all objectives — and shortened the timeline to relaunch.
Chocolate
To solve the texture and taste challenges for chocolatier's new keto-friendly syrup concept, we rapidly ideated, prototyped and iterated to deliver two optimal solutions primed for in-market success.
Contact us to learn how the CATALYST program can accelerate your product innovation efforts
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