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Less mystery, more meaning: Clean labels win consumer preference

Discover evolving grocery shopping trends with Ingredion’s latest research, highlighting health, clean label claims, and generational preferences shaping the future of food and beverage.

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A rustic bowl of golden-brown sweet potato chips beside a small dish of white dip and a sprig of rosemary on a wooden surface.

Crispy vs. crunchy: The science behind texture that sells

When it comes to food, taste isn’t the only factor that matters to consumers; texture plays a crucial role in enhancing the overall flavor experience. Ingredion's 2025 Texture Research study revealed that 79% of consumers agree or are neutral that texture is a determining factor in the overall satisfaction of the eating experience.

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