2023 ATLAS consumer insights update: Maximize brand value by formulating to 2023 consumer food preferences.
Today, the food and beverage industry is more competitive and complex than ever before. Shifting consumer expectations are driving increased demand for healthier and more sustainable products while businesses are facing increased supply challenges, regulatory requirements and record-level inflation rates — and the food and beverage industry is no exception.
Together we can help you address the challenges of today and formulate products that will address the trends of tomorrow — all while keeping an eye on:
We’re here to make better choices easier for you and your food and beverage consumers.
Connect with Ingredion for insights about consumer-desired health & wellness benefits, formulating differentiated products, and creating sustainable 360 value.
Rely on our team of technical and market experts to make your program objectives a reality. At Ingredion, we have the agility and formulation expertise to help you innovate at an accelerated pace. Create products with the right combination of features that will delight consumers and help differentiate your brand from the competition.
The pandemic is driving consumers to expand their meaning of health and wellness to include the entire planet. Consumers view the food they eat, where the ingredients and products are sourced and manufactured as playing a vital role in leading an increasingly healthy lifestyle.
Almost all consumers aspire to be healthier and make better food choices, but consumers largely differ in what they want and what they are willing to sacrifice.
Previously, health and wellness trends were singularly focused on low carb, low fat, low sugar, hundred calorie packs, clean label or organic. There were clear definitions and a one-size-fits-all approach to adopting a trend.
Today, consumers are taking a different, multi-faceted approach to making better food choices. Trend adoption is less rigid and more personalized — and Covid-19 has helped accelerate the pace and increase the intensity of this change.
Consumers are now weighing their options and striving to improve incrementally, with decision-making criteria that are more flexible — balancing different needs for change by occasion, daypart or category, resulting in a lengthier list of consumer demands than ever before.
Our portfolio of science-backed solutions for enhancing nutrition, delivering health benefits and enabling wellness lifestyle choices is designed for manufacturers and brands looking to deliver winning consumer products.
Product development teams are being challenged to rebalance the consumer value equation.
Value is about delivering the right combination of consumer benefits that create brand loyalty and pricing power. Taste is paramount, familiarity and brands they love are three of the top five purchase drivers reported by consumers.
But other on-trend attributes are also playing increasingly important roles: nutrition, health, wellness, clean label and sustainability.
As a growing number of consumers want to make better food choices for themselves, their families and the planet, the balance of these attributes and how they align with your product development strategy depend on a variety of factors:
Ingredion experts will collaborate with you using our 360 Value approach to design products that capitalize on these evolving areas of consumer value, enabling you to grow topline sales and improve profitability:
*Source: Health & Wellness 2021: Reimagining Well-being Amid COVID-19. Hartman Group. https://www.hartman-group.com/reports/37787061/health-wellness-reimagining-well-being-amid-covid-19
Whether you’re trying to simplify labels, ensure products are delicious, or help consumers make healthier choices, Ingredion has the right ingredients and expertise to help.
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