NOVATION® Indulge starches

Achieve exceptional mouthfeel with NOVATION® Indulge clean label starches

Enhance creamy textures and support on-pack claims

No longer a trend but an expectation, consumer preference for products made from familiar ingredients continues to make its presence felt across food and beverage categories - but not at the expense of product quality.

So when it comes to liquid-based applications, such as 3-in-1 hot drink mixes, soups, sauces and dairy beverages, a silky-smooth, creamy texture must still be delivered. That’s why we have developed the NOVATION Indulge starch range.

Offering a clean label alternative to artificial ingredients, these tapioca starches provide all the required functionalities in terms of texture in a wide range of applications.

Plus, these innovative ingredients are particularly relevant in the context of today’s reduced sugar, low-fat and dairy-free trends, where they can be used to successfully build back the desired creamy mouthfeel.

With NOVATION Indulge 3620 and NOVATION Indulge 3920 you can be confident of creating superior textures - every time.

Keeping Labels clean

With “Natural/All Natural” and “No Artificial Ingredients” claims among the strongest reasons for APAC consumers to switch brands - and 72% frequently reading front-of-pack label claims - the case for clean label products is compelling.

As pioneers in this field, Ingredion has proven experience of developing consumer-winning, clean label products which also deliver in terms of taste, quality and eating enjoyment - and our new range of innovative, clean label, tapioca starches is no exception.

Tapioca-based NOVATION® Indulge 3620 and NOVATION Indulge 3920 have been specifically created to target liquid-based systems including dairy and non-dairy beverages, 3-in-1 hot drink mixes and RTD beverages, as well as soups and sauces,  where a silky-smooth, creamy texture must be delivered.

Deliver nutritional improvements

NOVATION® Indulge co-texturising starches are particularly relevant in the context of today’s reduced sugar, low-fat and dairy-free trends, where they can be used to successfully build back the desired creamy mouthfeel. As a fat replacement, these ingredients offer the functionality of a modified starch co-texturiser whilst helping you meet consumer demand for clean and simple labels.

Drive brand value and maximise profits

Product attributes like smoothness, richness and creaminess are highly influential factors in repeat purchase behaviour, but the ingredients commonly used can represent a significant portion of formulation cost and are susceptible to fluctuation. NOVATION® Indulge co-texturising starches replace fat, protein or other ingredients, providing manufacturers with reduced formulation costs. More, these ingredients enable natural/all natural packaging claims – for which 83% of consumers have expressed a willingness to pay an additional 5% or more – thereby providing manufacturers with the potential to increase revenue.

Ready to learn more? Contact our expert technical team to discover how NOVATION® Indulge starches can help you formulate high-quality, cost-effective clean label products with the eating experience your consumers love.


1. ATLAS, Ingredion Proprietary Consumer Research, 2023

2. ATLAS, Ingredion Proprietary Product Simulator

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