Own the AND^SM

Understanding the consumer algorithm is the key to in-market success

What do I want to eat?

It’s a question we all ask ourselves multiple times per day. But behind that seemingly simple question is a complex algorithm of factors. I need a snack, but what am I in the mood for?

I want something yummy, but I need something nutritious, and maybe with a bit of protein. Am I counting calories today or indulging? And I want to feel good about my choice, so I’d like it to be organic, sustainable and ethically sourced.

Consumers make these complicated choices based on highly individualised parameters, and the list of features they seek seems to be growing. Together, we can create more consumer value that helps distinguish your brand from the competition and private label. When we collaborate, we can formulate products with incremental benefits above and beyond the already high consumer expectations.

At Ingredion, we leverage our cross-functional expertise to help navigate the complexity quickly and deliver viable outcomes our customers can count on.
 

Calculus behind the algorithm driving consumers’ food choices

As master decoders we can help you design deliciousness with the most desirable ANDs

Our teams utilise consumer insights and industry expertise to serve as master decoders for each of our customer’s brands. By working collaboratively to define the unique consumer algorithm, we are able to translate that algorithm into the product features and benefits consumers seek.

Healthy can be yummy. Nutritious can be fun. Sustainable can be affordable. Continually offering the right blend of taste and shared values (e.g. natural, clean label) creates market momentum for your brand and increases consumer loyalty².

Our ability to understand and deliver on the consumer algorithm is what enables food and beverage manufacturers who partner with Ingredion to formulate the most sought-after products.

We deliver the ANDs your company wants and the ones you didn’t even know were possible

Once you know what your consumers want, how do you formulate to get the ANDs that take your products from great to exceptional? Ingredion has the ingredients and application expertise to help you reformulate your food and beverages to feature the same great taste your consumers love AND the on-trend benefits they desire.

The list goes on, but it’s less about packing as much into a product as you can and more about finding the right combination of ANDs that allow your brand to stand out to the growing number of consumers asking for more. Reinvigorate your food and beverages with value-adding benefits that increase appeal — we can help you Own the AND.

Healthy AND enjoyable snacks outpace the market

The global market for healthy snacks is already large and continues to grow. From the consumer’s standpoint, snacks are about more than simply fuelling the body. Snacks are special; they appeal to our emotions and can have a very real effect on our mood. That certain taste or that particular aroma or that wonderfully satisfying crunch can evoke powerful memories from the very first bite.

Snacks can also play a role in illustrating an individual’s personal brand — who they are and what they value. It’s the statement they're making along with the emotional tug snacks provide that allow a consumer to justify paying higher prices for these products.

To be sure, it’s a tremendous opportunity for food and beverage manufacturers. Creating snack products is a high-risk, high-reward endeavour. Margins can be very high for these applications, but so too are consumer expectations.

Nutrition, health and wellness are more front-and-centre in people's minds than ever before, but consumers still want fun, exciting, and tasty snacks. As a result, these products have a higher bar to clear in order to become frequent favourites and when done well, price is less of a barrier.

Explore the ANDs possible in snacks

Ingredion can help you produce satisfying snacks that also meet consumer demand for healthier options and align with their values. Our team of food science and application experts will solve your formulation challenges and enable you to make your snack products crunchier, chewier and creamier to make consumers feel good about their purchase and keep them coming back for more.

Our experts and specialty ingredients help you deliver your ANDs

Because consumers eat foods — not ingredients — our goal is to help our customers with every aspect of product development and commercialisation. 

Innovation services: Our comprehensive suite of services helps our customers develop products that wow consumers and build stronger brands. Our imaginative Culinology^® team connects the aspects of both art and science when approaching food and beverage creation. Our technical R&D, applications, nutrition and sensory science teams ensure our products hit the mark, designing and delivering quality food and beverage products that meet the technical specifications our customers require, while ensuring the taste their consumers expect.

Global scale with local understanding: We are a global organisation with local teams on six continents. While we always leverage the best of our global scale, it’s our one-to-one relationships and the expertise of our local teams that our customers value most.  Our diverse talents, spirit of collaborative partnership and agile mindset in today’s rapidly changing world make us an indispensable partner to our customers.

Overcoming the algorithm AND unprecedented business conditions

Today’s food system is more complicated than ever when you consider recent world events that have highlighted vulnerabilities in supply networks and made cost management even more challenging than before.

To address this complexity, food companies need a resourceful partner who understand the nuances of consumer needs in order to quickly develop practical solutions that can be manufactured at scale and exceed consumer expectations.