COVID-19 Ingredion Regional Insights Series - Cooking at home

At the end of 2019 no one forecasted Covid-19 and since then many countries have experienced some form of panic grocery buying and changes in the foodservice channel. As your partner, we tasked ourselves to look at how the dominant trends would play out in the post panic stage. Would trends be paused, become irrelevant or hastened?

We identified key ideas per trend that you can tap into for growth. If you are keen to know what solutions Ingredion can offer and how we can help shorten your development time, speak with our team today.

Cooking at Home

As people practice social distancing and spend timewithin homes as a way to contain the spread of COVID-19 virus, a new normal of the homebody economy has emerged. Cooking at home is a central activity to tie in convenience, stress relief, indulgence and clean eating. ​

Come with us to explore business opportunities in homes arising from this pandemic. ​

Get in touch

Milk Alternative

For a long time, vegan options were seen as secondary but COVID-19 has put the spotlight on the tension between man and animal. Plant-based alternatives that are able deliver the nutrition of traditional dairy products are primed to become an engine for sustainable food culture. Beyond nutrition and sustainability, dairy alternatives cannot neglect consumers’ desire for enjoyment to unlock mass appeal – from frothy latte art to rich taste to smooth drinkability.

Frozen Processed Meat and Seafood

Families turn to frozen options to reduce the number of trips made to fresh markets or supermarkets. Frozen meats marked as clean label will be perceived as safer, more wholesome and more natural. Whether stir-fried ground pork is up on the Monday menu or an indulgent hotpot with springy fishballs and meatballs for the weekend, these items will save consumers time in preparing meals for their families. ​

Processed Cheese

With the amount of time spent in the house, parents are looking for avenues to keep young children busy. Cooking together is a great way to bond particularly when fun textures are involved, like fried cheese with crispy crunchy skin and stretchable heart. What’s more? Keep it safe for children with easy to cut cheese. ​

All-purpose Sauces

When people were panic buying, they may have stocked on a number of sauces in the pantry. In the future, there will be a sense of pressure to use them before they expire. To avoid unnecessary food waste, consumers can prepare home-cooked meals using a single ingredient such as all-purpose sauces. Whether it's marinating meat, used as a side dip, or added as a secret sauce to your own stir-fry recipe, the usage is countless. Delicious meals are ready in a short time without the hassle of mixing multiple condiments. ​

Easy-to-Cook Sauces

While economies grapple with how and when to open up after lockdown, the broad prediction is that foodservice channel continues to suffer.  Consumers with eating-out lifestyles will crave signature dishes from favourite outlets but with limited cooking skills, recreating these dishes at home is an impossible feat.  Under pressure, more foodservice operators will look to diversify business risk by extending signature dish or sauce for home consumption. Be on the lookout for local entrepreneurs to fill the supply chain gap between foodservice and easy-to-cook home packages.​

Bubble Milk Tea

From cheese to brown sugar, the current wave of bubble tea has hit new peaks in Asia and spread to the whole world. Stores pop up as fast as people queue for them. The global bubble tea market is projected to reach USD 3.5 Billion by 2026 a CAGR of 8% (2019-2026)1. Short-term restrictions on foodservice channels and possible concerns around hygiene in the mid-term mean that youngsters may take to homemade bubble tea innovations to profess their individuality on video chats. ​

Bubble tea shops packaged their existing stocks to clear for home use, paving the way for entrepreneurs to get in on the bubble tea action by ensuring consistent quality premix suitable for hipsters-at-home.​