Today’s consumers are looking for foods they perceive to be “fresher.” The trend towards fresh prepared foods is on the rise, as well as a return to frozen foods, but freshness, like beauty, is in the eye of the beholder.
A warm, rich bowl of soup, brimming with authentic flavours and home-cooked texture, can transform a rushed dinner into a comforting, nourishing experience. From refrigerated prepared soups that reheat with made-from-scratch appeal to frozen pastries that taste just-baked. Or lotions as fragrant and smooth as the day they were first opened, the perception of freshness is crucial to the sensory experience and a growing part of product success.
Our new proprietary research tells us factors such as product location, shelf life, the ingredient label and packaging visual cues influence consumer perception of product freshness. With these consumer insights and a sharp focus on your needs, we can help you revitalize your existing products and create new ones that burst with fresh appeal and increase market share.
With our unmatched portfolio of in-demand ingredients and formulation expertise, your products can deliver freshness beyond what’s expected. Now you can formulate a frozen entrée with clean label ingredients and add fresh-inspired claims that appeal to consumers — improving the perception of your product when compared to traditional offerings.
Our NOVATION® functional native starches add stability, while our HOMECRAFT® pulse flours and functional tapioca and rice starches and flours deliver a hearty, homestyle texture. What’s more — you can offer the minimally processed ingredients and clean label claims that consumers prefer. By extending ambient or refrigerated shelf life or improving freeze-thaw stability, you can deliver foods and beverages that pop with just-made flavor, texture and aroma.
Other ingredients in our broad portfolio — including QUIK TEX 3331, H-50, FIRMTEX® and NOVATION® 4600 starches — can help make baked products softer and fresher immediately after production but also over shelf life.
Some foods and beverages, like those in refrigerated cases or at the deli counter, seem inherently fresh to consumers. But regardless of what products you make, Ingredion has what you need to deliver an increased perception of freshness that will differentiate your products.
In shelf-stable and frozen foods, consumers are especially seeking products that stand out. Our teams of technical and market experts can help you revitalize your brand by cleaning up your labels and adding consumer-preferred claims like “organic,” “gluten-free” and “non-GMO.”
Your foods and beverages can look, taste and smell fresher than ever with the help of our sensory experts — from creamy, rich dressings soups and ready meals with a made-from-scratch appearance to colorful fruit juices with a thick and pulpy texture.
When seeking to enhance product freshness, it’s also key to deliver on the latest culinary trends, from traditional ethnic recipes to the newest cooking techniques. Ingredion offers the formulation expertise you need to help you push past the expected.
We have everything you need to provide consumers with the labels they really want — even, and especially, where they least expect it. Whether it’s restaurant-quality meals that excite adventurous eaters or comforting foods that remind people of home, the future of freshness and consumer appeal is at your fingertips when you innovate with us.