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What consumers really want

It’s essential to understand what consumers are truly seeking in food and beverages so that you can launch successful, on trend products that meet their needs.

When you work with us, you’ll have exclusive access to our proprietary market research and consumer insights, including ongoing clean label surveys of consumers in 9 countries. Consumer insights fuel our innovation process, resulting in market-leading products your consumers will love.

You can also gain an edge with “our front-end innovation process”, which identifies market signals and changes. This allows us to mobilise research and development teams to help you address emerging needs at the earliest possible point.

Capitalise on the best growth opportunities in Clean & Simple with on-trend solutions from Ingredion...


Consumers actively seek natural ingredients. According to consumer research, natural claims on the front of packaging positively influence their purchasing decisions.

41% of European consumers see “natural/all natural” as the most appealing label on the front of food and drink packaging and 30% see “no artificial ingredients” as the most appealing. 64% of consumers would even consider switching brands for a natural/all natural claim.

Our NOVATION® range can help support natural claims for your products.


Consumers increasingly want minimally processed products made from a simple list of recognised ingredients. In fact, 79% of consumers find it important that they recognise a product’s ingredients.

We can help you get the functionality you need from fewer ingredients and build consumer confidence in your brand.

Clean Labels

When your products are made from simple ingredients people understand – without things perceived as undesirable – you build trust from the moment they read the label.

Collaborate with us for insights on consumer perception of ingredients. For instance, we know which ingredients consumers think of as “familiar”, such as flour, and which remain “unfamiliar”. You can formulate exciting products with all the taste and texture consumers expect – and nothing they want to avoid.

How can we help?

Contact our experts today to find the right ingredient for your needs.

Explore our clean & simple challenges

Clean label ingredients

Whatever your product challenge is, we have the right solution to help you achieve a clean label.

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Explore a range of solutions for the rising number of consumers opting for gluten-free products. 

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Fewer chemicals

Discover innovative ingredients with reduced chemical solutions and synthetic polymers. 

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Natural and simple

Find out how using our natural and ingredients can help you produce a simple product label. 

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Create foods free from allergens and additives to meet the growing demand for healthy products.

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Send all the right signals to your customers with products made from certified organic ingredients.

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