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Consumer insights

Drive success with insights

What new fresh foods will your Millennial consumer crave next year? Which label claims will ensure your pulse protein bar lands in more shopping carts? And does your target customer prefer crunchy or chewy? Our consumer research, global trends analysis and CONSUMER-CENTRICITY™ design  approach generate proprietary findings that can make the difference between a so-so product (or worse) and a winner. 

We put your consumers at the heart of everything we do at the Ingredion Idea Labs™ innovation centres. From the moment we start working together, we get to know your targets inside and out, analysing your consumers’ preferences, motivations and behaviours as they relate to the latest global and local trends. With clear formulation goals in mind, we then collaborate with you to  deliver one-of-a-kind eating or drinking experiences. To do this takes sensory and preference testing of prototypes and label claims.

We do the legwork, testing everything, from cheese sticks with children and teens to dysphagia food and beverage thickeners for the elderly who find swallowing difficult. The insights we produce enable you to sell your ideas in your own company more powerfully—and sell your company’s products more effectively in the marketplace.

Discover our trends

Affordability & Operating Expenses | Ingredion EMEA

Cutting recipe costs while maintaining high quality is important to success. Find out how Ingredion EMEA can help you achieve increased affordability today
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Clean & Simple Food Labels | Ingredion EMEA

Collaborate with Ingredion EMEA for insights on consumer perception of ingredients. We can help you get the functionality you need from fewer ingredients
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Ingredient Convenience & Performance | Ingredion EMEA

Answer the trend for convenience and enhance product performance from scale-up to go-to-market. Contact Ingredion EMEA today
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Health & Nutrition Product Solutions | Ingredion EMEA

Find out how Ingredion EMEA can boost the nutritional power of your foods and beverages, creating products consumers trust and enjoy
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Sensory Experience & Innovation | Ingredion EMEA

Unlock the sensory experiences your products can deliver and create products consumers will enjoy. Contact Ingredion EMEA today
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