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The growing potential of organic

The global organic market is growing, thanks to health-conscious consumers who want greater transparency on how their food is sourced and produced.

Today’s savvy shoppers are looking for labels they can trust, that demonstrate a product is sustainable, and free from pesticides and hidden ingredients. Organic products are perceived as fresher and healthier, and give consumers the traceability they want.

With predictions that the global organic food and drink market could grow to $680 billion by 2027, this is a sector with plenty of potential. At Ingredion, our experts can work with you to find the best ingredient solution for your application. Partner with us to create delicious, consumer-winning organic foods with optimal sensory appeal.

How can we help?

Contact our experts today to find the right ingredient for your needs.

Why do consumers choose organic?


Organic is the most transparent, heavily regulated and consumer-driven food system. It provides consumers with traceability they can trust. 


Consumers are concerned about artificial ingredients, pesticides and ingredients that do not appear on the label. They view products with simple labels as fresh and healthy.


Organic is better for the environment. Sustainability is a growing trend that resonates with younger consumers who are looking for clean and simple products.

The demand for organic food and drink is growing

Did you know that changes to organic regulations will affect what goes in to your products? Watch our video to learn how these changes will affect your formulations and what you need to do to adapt. Go organic with Ingredion.

Are you ready for EU organic starch regulations?

The EU is changing its organic food regulation. this will affect which products can be labelled as organic.

From 1st January 2023*, non-organic starches can no longer be used in organic products in the EU, if you produce or export organic products for the EU, you will need to reformulate your recipes to keep your consumer-winning organic labels.

Find out what you need to do to get ready for the regulation changes. Download our Guide to Organic Regulations today.

Learn from our organic experts 

With Europe representing the second biggest market for organic food and drinks after the US, and the UK organic market alone set to surpass £2.5bn sales by the end of 2020, there’s a clear opportunity to capitalise on this growing trend. If you want to attract European shoppers looking for organic labels they can trust, you’ll need to comply with new EU regulations coming into effect in 2023.

Cut through the jargon and find out how the new rules will affect your business, with Julie Scott, Senior Manager of Regulatory Affairs, and Esra Akmanli, Business Development Manager. Watch the webinar on demand.

How we can help 

Our NOVATION® range include 100% certified organic functional native starches, so you can differentiate your products from your competitors and tap into consumers’ growing desires for ‘real’ and natural ingredients. These ingredients can be labelled on pack as ‘organic starch’, giving that cleaner label that consumers know and understand. 

Plus, NOVATION® organic functional native starches will allow you to comply with upcoming new EU regulations by replacing non-organic starches in your formulations. 

High process tolerance

NOVATION®  9230 starch, refined from waxy maize. Applications include:

  • Baby food
  • Canned soups and sauces
  • Ready-to-eat meals and meal solutions
  • Salad dressings

View product information

NOVATION®  9330 starch, refined from tapioca. Applications include:

  • Baby food
  • Bakery jams
  • Canned soups and sauces and UHT
  • Dairy puddings, yoghurts and desserts
  • Emulsified sauces and dressings

View product information

Moderate process tolerance

NOVATION®  9260 starch, refined from waxy maize. Applications include:

  • Baby food
  • Canned and jarred foods
  • Dairy puddings

View product information

NOVATION®  9360 starch, refined from tapioca. Applications include:

  • Baby food
  • Fruit preparations
  • Pasteurised puddings and desserts
  • Pasteurised soups and sauces

View product information

NOVATION® 9460 starch, derived from waxy maize. Applications include:
  • Mayonnaise, dressings and dips
  • Bakery and bakery fillings
  • Soups, sauces and ready meals
  • Dairy and dairy alternatives

View product information

Where next?

I want to reformulate but need help

  • Finding the right ingredient for your needs can be a challenge, our team of experts are ready to support you when working on new product development, reformulation or ingredient replacement.

I need more information

  • Discover organic solutions from Ingredion. Learn how our organic starches can help you satisfy today’s top consumer trends.

I want to sample ingredients

  • If you know which ingredient you need in your formulation you can request a sample quickly and simply online. Use our 'how to choose' tools to find the product or products you are looking for.
These products are compliant with the German legislation under the EC Genetic Engineering Implementation Act (EGGenTDurchfG) and are suitable for certifications according to the VLOG (Verband Lebensmittel Ohne Gentechnik) "Ohne Gentechnik" Standard. Compliance confirmation is available and valid for one calendar year, and will be renewed on an annual basis.
* Discussions are ongoing between the European Commission, Parliament & Council to delay the entering into force of Reg (EU) 2018/848 for 12 months, from 1st January 2021 until 1st January 2022 due to COVID-19. This may affect the final deadline date for non-organic starches in organic products.
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