Skip to main content
Consumer insights

Drive success with insights

Which new fresh foods will your Millennial consumers crave next year? What crispy snack will dominate the market?

At our Ingredion Idea Labs™ innovation centres, we put your consumers at the heart of everything we do. From the moment we start working together, we get to know your targets inside and out, analysing your consumers’ preferences, motivations and behaviours, comparing them with the latest global and local trends. With clear formulation goals in mind, we then collaborate with you to secure label claims and deliver one-of-a-kind eating or drinking experiences.

We do the legwork, testing everything from cheese sticks with children and teens, to dysphagia food and beverage thickeners for the elderly who have difficulty swallowing. The insights and prototypes we produce help you sell your ideas in your own company more powerfully—and sell your company’s products more effectively in the marketplace.

Engage the senses

Memorable sensory experiences make for loyal customers. 

To top