The growth of the processed cheese market in Asia-Pacific(APAC) is on the rise, with a robust CAGR tripling the global growth for the same category.1 In APAC, a westernised lifestyle has popularised cheese consumption. The cheese category’s growth is further fueled by the increased consumption of cheese as a snack in convenient packaging formats such as cup cheese desserts, resealable packaging, bars and cheese sticks with creative, localised flavours based on fruits, cod, wasabi and tea.
With more consumers spending more time at home, they are driven to seek out cheese options that can be used as quick fixes to boost meals prepared at home or as snacks.
Consumers are paying greater attention to the inherent health benefits of the foods they eat, and this has prompted processed cheese manufacturers to position their products to contain high or to be a source of protein as well as lower fat and sodium content. Additionally, forward-thinking players have started to deliver vegan alternatives.2
Mimic the functional attributes of natural cheese such as gratability, sliceability, meltability or spreadability in your cheese products. Formulate products with new formats and textures to leverage on the increasing popularity of cheese consumption like cheese hotpots, cheese froth on drinks and cheese wraps in APAC.
Keeping your costs in check is an important factor.3 Replacing costly ingredients such as rennet casein and milk protein concentrates in your formulations with solutions from our extensive portfolio will help to keep your cost consistent and remain competitive whilst maintaining the right textures and functionalities.
Vegan, dairy-free, soy-free options are on the rise, in response to growing consumer demands for plant-based alternatives that support a sustainable lifestyle. Food manufacturers are developing novel ideas by choosing base ingredients such as nuts, cashew, faba beans and plant-based starches to deliver the right texture and functionality.2 Our skills and knowhow will help you ride the wave of increasing demands for plant-based alternatives.
83% of consumers in APAC have indicated that it is important for them to be able to recognise all the ingredients listed on the ingredient list as well as having a shorter and simpler list of ingredients being used in food products they consume.4 Consequently, food manufacturers are either reformulating or developing new vegan cheese using clean label or natural ingredients in order to achieve products with labelling that is acceptable and preferred by consumers.
1. Euromonitor 2020 (Euromonitor International 2020)
2. Innova Database 2020
3. Innova Market Insights (2019) – Category survey – Cheese
4. Ingredion Propriety Research, Atlas Global Clean Label Consumer Study, 2017 & 2019