Create the next big crave
Develop superior snacking experiences that keep consumers coming back for more
Connect with an expertSatisfy cravings AND maintain preferred product attributes
When snacks replace traditional meals, every bite counts. Consumers who fuel their day with smaller, more frequent eating occasions seek satisfaction, not "junk food." Demands for nutrition, clean label, sustainability and convenience are ever-present, but in a competitive market filled with new product innovation, formulators can't afford to develop products that meet these needs at the expense of taste and cost.
With so many variables to optimise, it becomes imperative to understand the consumer algorithm in food choice decision making. But that’s only the first part of the equation. The key to delivering share-winning products is the ability to formulate snacks with the delicious taste your consumers expect AND the right combination of benefits to meet their needs.
Decoding the consumer algorithm in snacks
As master decoders, Ingredion identifies and connects consumer food decision drivers for brands, enabling them to create innovative solutions that deliver great taste AND benefits such as improved nutrition at snack time.
Commercial success begins and ends with your consumer
We enable our customers to connect with their consumers and capture market opportunities by creating tailored solutions powered by proprietary consumer and market insights and our robust plant-based portfolio.
Our proprietary insights help you speak the consumer’s language and tell a compelling product story
Ingredion Atlas Global Trends Data—Ingredion’s unrivalled, proprietary global database spans 33 countries and over a decade of data. Atlas yields unparalleled insights into consumer awareness and acceptance of ingredients.
Whether you are looking to understand global trends or explore region-specific opportunities within Asia Pacific, we can provide insights to fuel your formulation strategy.
Sugar reduction continues to grow in importance
- 76% of APAC consumers state that “no added sugar” is a somewhat/extremely important claim1
- 68% of APAC consumers are willing to pay 5 to 30% more for foods and beverages with “contains zero sugar” claims1
While consumers desire less sugar, removing it without detracting from product quality is another challenge, because sugar is just as important for maintaining texture as for providing sweetness. Read more about the balancing act that occurs when sugar is removed from a product.
Starches deliver standout eating experiences
Consumers expect highly differentiated textures from their snacking experiences, from crispy and crunchy to chewy and tender. 70% of consumers say that premium flavor and quality snacks are worth paying more for.2
Discover how you can elevate crackers, a mainstay in the snacking category, and provide new and exciting textures that will both delight consumers and improve processability.
Plant-based unlocks added value
- 66% of APAC consumers consider the inclusion of “plant-based ingredients” a somewhat/extremely important claim.1
- 76% of APAC consumers are willing to pay 5 to 30% more for foods and beverages containing plant-based ingredients.1
We can help you uncover the best ways to create novel, plant-based extruded snacks with the right texture, taste and nutrition for your target market. Explore some considerations identified by our experts for overcoming extrusion challenges.
Webinar: Fibre’s role in nutrition, health and wellness snacking
Formulating snacks with a fibre focus can have a positive impact on your brand growth and appeal. Learn more consumer insights and healthy snacking trends from Ingredion experts.
Snacking without guilt
Uncover trends and opportunities that help accelerate your innovation for snacks.
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Contact our experts
Have a snacking-related problem you're not sure how to solve? From formulation tips to scale-up advice, our team of specialised experts are available and ready for consultation.
Sources:
1. Atlas Proprietary Ingredion Study, APAC (2020)
2. IRI Snacking Survey presentation (2021)