Baked goods

Bake it better with us

In 2020, the Asia-Pacific (APAC) region saw the most number of new product launches for both bakery and sweet baked goods. Sweet biscuits and cookies is the region’s top subcategory for sweet baked goods with 2500 new launches.1

Consumers in this region are increasingly working from home, which has fuelled demand for more home-baking and artisanal-style products. Combine this with other factors such as higher demand for convenient and nutritious foods, the development of region-specific flavours, on-the-go formulations, it comes as no surprise that baked goods as a segment in the APAC region has seen such significant growth.

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Cream filled tart dessert with fruit toppings

Texture is king

Today’s consumers place a premium value on distinct food textures that create impact, as well as a variety of textures to match each and every occasion. From the delicate mouthfeel of immensely-popular Japanese soufflé pancakes to the high-crisp crunch of crackers, the texture of baked goods can create a unique sensory experience. Our innovative yet cost-effective texturisers will allow you to deliver differentiated degrees of textures that consumers will recognise and appreciate.

Protein power

The demand for protein, especially alternative sources of protein, is a current growing trend. This is no surprise considering that an increasing number of consumers are on the lookout for healthier options, including embracing vegetarian or vegan lifestyles. Our broad portfolio of pulses are nutritional powerhouses that are high in protein and rich in micronutrients. Team up with us to capitalise on key trends and deliver innovative formulations packed with consumer appeal.

Gluten-free goodness

With the rising popularity of gluten-free products, the gluten-free food market in APAC is forecasted to register a CAGR of 9.34% from 2020-2025.2 In particular, gluten-free bread, snack and cookie products are quickly gaining popularity due to the convenience they offer. Our diverse portfolio of pea-based flours, concentrates and isolates can help you create winning products. Work with us to tap on the vast potential of this market by creating delicious and nutritious gluten-free products that do not compromise on taste, texture or visual appeal.

Low or no sugar

Today’s increasingly savvy consumers are beginning to pay far more attention to the amount of sugar in their food than ever before, with low or zero sugar labels exerting significant influence on consumers’ purchasing decisions.3 In response, there has been an industry-wide effort by manufacturers to reduce the sugar levels in their food products. Our sweeteners will be your perfect partners in cutting down the amount of sugar in your baked goods, which will then allow you to offer consumers the appeal of guilt-free consumption.

Fortify with fibre

Apart from sugar, dietary fibre is another ingredient consumers keep a sharp eye out for when reading food labels. This is due to a growing awareness of the health benefits of a fibre-rich diet, such as improved digestive health, a more easily sated appetite and better energy management. While fruits, vegetables and grains contain fibre, the reality is that most of us struggle to get enough of it into our diets. This is where fibre-enriched products can make a difference. Our range of resistant starches will let you create high-fibre foods that do not compromise on taste, texture or appearance - all of which are common challenges when it comes to fibre-enhanced food products. In addition to that, they can actually improve the texture of foods such as crackers, cereals, pastas and snacks, while reducing calories to satisfy health-conscious consumers, and also helping you to reduce your cost-in-use.

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Explore the resource library

1. Innova Market Insights (2020) – Sweet Baked Goods in Asia 2020

2. Innova (2020) - New Product Launches 2020 in Bakery

3. Innova Category Insights (2019) - Sweet Baked Goods in Asia 2019