Tray of yoghurt desserts with fruit and granola

NOVATION® Indulge starches

Create indulgent textures, improve nutrition and drive revenue

Innovate delicious, healthier products that grow your brand with clean label co-texturisers

Demand for clean label food and beverages continues to rise as consumer preference for familiar ingredients, attractive labels and exceptional product quality becomes the standard. How can you make your products even more delicious whilst maximising brand value?

As leading innovators, Ingredion has proven success in helping our customers develop consumer-winning, clean label products that deliver in terms of taste, quality and eating enjoyment, and our range of innovative, functional native co-texturising starches is no exception.

Clean label and E-number free, NOVATION® Indulge co-texturising starches enhance the texture and mouthfeel in foods to increase indulgence, improve quality and drive revenue. They provide superior stability and have a high process tolerance. Typically used with base viscosifiers, these ingredients are effective at low usage levels, easily dispersed and lend a clean taste profile to your application.


Create indulgent eating experiences

Tapioca-based NOVATION® Indulge 3620 and NOVATION® Indulge 3820 functional native co-texturising starches excel in 3-in-1 hot drink mixes, soups, sauces and dairy beverages where a silky-smooth, creamy texture must be delivered. In a recent internal study comparing sensory attributes of NOVATION® Indulge 3620 and NOVATION® Indulge 3820 functional native co-texturising starches, our experts uncovered optimal usage for building back texture, managing formulation costs and more.


Optimise appeal with consumer-preferred labels

Ingredients and ingredient claims are the top-ranked attributes in the consumer purchase decision in APAC, and 95% of consumers in the region report reading labels as often or more than they did two years ago. More, claims related to naturality and no additives are amongst the top drivers for switching brands.1 Labelled simply as “starch,” NOVATION® Indulge co-texturising starches enable shorter ingredient statements when used in conjunction with other starches to create a simple ingredient list that consumers trust. These ingredients also support “natural/all natural” and “no artificial ingredient” packaging claims, which signal product quality.


Deliver nutritional improvements

NOVATION® Indulge co-texturising starches are particularly relevant in the context of today’s reduced sugar, low-fat and dairy-free trends, where they can be used to successfully build back the desired creamy mouthfeel. As a fat replacement, these ingredients offer the functionality of a modified starch co-texturiser whilst helping you meet consumer demand for clean and simple labels.


Drive brand value and maximise profits

Product attributes like smoothness, richness and creaminess are highly influential factors in repeat purchase behaviour, but the ingredients commonly used can represent a significant portion of formulation cost and are susceptible to fluctuation. NOVATION® Indulge co-texturising starches replace fat, protein or other ingredients, providing manufacturers with reduced formulation costs. More, these ingredients enable natural/all natural packaging claims – for which 83% of consumers have expressed a willingness to pay an additional 5% or more – thereby providing manufacturers with the potential to increase revenue.

Ready to learn more? Contact our expert technical team to discover how NOVATION® Indulge starches can help you formulate high-quality, cost-effective clean label products with the eating experience your consumers love.


1. ATLAS, Ingredion Proprietary Consumer Research, 2023

2. ATLAS, Ingredion Proprietary Product Simulator

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