With the same ‘thirst’ for memorable experiences and a growing health-conscious awareness, Millennials and Generation Zs are creating waves for non-alcoholic beverages.1
Indian beer drinkers, aged 25-35, are interested in switching from standard strength beer to low- or non- alcoholic versions.2 Younger consumers want to consume reformulations of alcoholic beverages that provide the same taste, fresh texture, natural sweetness and an enjoyable drinking experience.
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1. Non-Alcoholic Beer Market Size USD 4605.8 Million by 2026 at CAGR 3.4%, PRNewsWire, 2021.
2. India’s health-conscious young drinks: Over 40% of young beer drinkers are willing to switch to low/no alcohol beer. Mintel. 2020