Ingredion introduces next-generation clean label process tolerance

Continuing to pioneer new clean label ingredients, the Ingredion group of companies has launched the NOVATION Endura series, advancing the ability of NOVATION^® functional native starches to withstand harsh processing conditions.

The first of the series, NOVATION Endura 0100 starch, allows you to achieve your product goals with a clean label starch.

• Keep appealing product texture despite high heat and high shear in processing
• Stay shelf-stable throughout product life, including chilled and frozen storage

The labels consumers want to see

Asia Pacific consumers in growing numbers seek clean labels on their foods and beverages. With NOVATION Endura 0100 starch, you can use all-important front-label claims such as “additive-free” and “no artificial ingredients” as well as back-label ingredient lists that read like those of homemade recipes. 

Maintain taste, texture and visual appeal 

While a clean label might be the reason for a first purchase, consumers will buy your products again and again because of the eating experience. The clean flavour profile of NOVATION Endura 0100 starch won’t mask even delicate flavours as it adds structure and stability. The clean colour and flavour are well suited for sensitive applications such as custards and white sauces.