Engage consumers' senses with texture play

Texture in food is a complicated subject and consumers expect food to be in their optimal texture when eaten. Increasingly, consumers are recognising the influence of texture and associating them with an elevated sensory experience1 – the indulgence of a rich creamy yoghurt, the nostalgic bite of a soft and moist layered cake or even the excitement in a crunchy protein bar. Consumers want it all.

What are the top India texture claims in different food applications and how can you differentiate your products with texture play?

1. Innova market insights

Engage consumers' senses with texture play

Create unforgettable texture moments

Download 7 texture-inspired concepts.

Download formulations