The‎‎ ‎‎ ‎ ‎‎ ‎ ‎‎ ‎ ‎‎ ‎ ‎‎ ‎ ‎‎ ‎ ‎‎ ‎ ‎‎ ‎ ‎‎ ‎ ‎‎ ‎ ‎‎ ‎ ‎‎ Texture ‎Equation^SM

Texture plays a critical role in elevating consumer enjoyment​

Textures are integral to an exceptional eating experience. Whether it's the satisfying crunch of fried chicken, the perfect stretch of mochi or the indulgent creaminess of yogurt, textures play an important role in consumer enjoyment.​

According to our 2024 Texture Research study, 79% of consumers agree or are neutral that texture determines overall satisfaction of the eating experience. Further highlighting texture's impact on product appeal, our research shows that the majority of consumers will not eat a food if they dislike the texture.^1​

Texture isn't just a secondary characteristic of food; it influences everything from satiety and eating pace to cultural preferences and overall satisfaction. For instance, a crunchy food may require more chewing, which can slow down our eating pace and give our bodies more time to register fullness. Additionally, the unique texture of a favorite childhood snack or a special holiday dish can evoke strong emotions, making texture an integral part of our food-related nostalgia.​​

Texture can also impact our perception of a food's temperature. A creamy soup might feel warmer and more comforting than a clear broth, enhancing our overall eating experience. Cultural preferences further shape our texture perception, as what is considered desirable in one culture might be less appealing in another. ​

Moreover, our perception of the sound of food, such as the crunch of a fresh apple or the snap of a crispy cracker, can enhance our perception of freshness and flavor, making the eating experience more enjoyable.​

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Evolving consumer demands and lifestyle trends are shaping texture opportunities​

As economic growth and urbanization lead to busier lifestyles, the demand for convenient solutions like ready meals and deliveries is rising. This trend — along with the consumer desire for indulgent clean label foods and a preference for multitexture and multiflavor experiences — is driving manufacturers to innovate. They are tasked with developing products that retain their desired textures, even after extended delivery times, reheating, air-frying and other prep methods.​

To meet evolving consumer preferences and stay competitive in the market, manufacturers must focus on creating meals that not only fulfill the need for convenience, but also deliver satisfying textures and flavors. By ensuring that foods maintain their quality through various preparation and handling processes, they cater to the modern consumer's expectations for both taste and texture. This emphasis on innovation and quality helps manufacturers stay ahead in a fast-paced, dynamic market.​

That's where Ingredion can help. We work with manufacturers to find solutions that achieve the textures — be it crispy, creamy or anything in between — that deliver the best eating experience while meeting consumers' expectations for healthful and convenient food and beverages.​

Master the Texture Equation^SM to deliver superior products that drive consumer preference​