An insights-led series that examines the latest consumer food trends and how they impact food innovation
At Ingredion, we develop deep regional consumer insights and expertise to help you decode the consumer preference unique to your brand. We are your ideal partner in developing the future of food, from drawing relevant insights to fuel innovation, to using our expertise and skills to help you turn opportunities into real solutions that consumers love. We tap into our proprietary insights to uncover the latest consumer food trends and the opportunities they bring for food manufacturers.
Download ready concepts and insights and discover how Ingredion can work with you to deliver the perfect yoghurt product your consumers love
Asian-Pacific consumers are seeking food that complement their lifestyles. These trends are shaping up consumer demands, and in turn, presenting opportunities food manufacturers must leverage to win over the hearts and minds of consumers.
Balancing taste AND well-being
More Asian-Pacific consumers are prioritising health and wellness when they make their food choices. So much so that 1 in 4 consumers chose mood-boosting food and beverages in the past 12 months.1 Consumers have increasingly complex expectations for the food they eat — from clean label, sugar and sodium-reduced, protein fortifying, nutrition, to health and wellness — all without sacrificing taste and textures. It is a daunting task to keep up with them all — we show how food manufacturers can find solutions that satisfy all the ANDs.
Healthy AND affordable foods
Now more than ever, food manufacturers need to understand where consumers draw their line of compromise. Even as consumers are looking to spend more efficiently on food, health and eating experience (taste and textures) remain features consumers are keeping an eye on. "Functional ingredients that boost physical health" is listed as the third most important benefit consumers will not mind paying more for.1 Explore concepts that leverage value-added reformulations without compromising the benefits consumers want.
Putting together indulgent, tasty AND convenient eating experiences at home
Home-based dining is set to become a norm. Rising costs, new habits formed during the pandemic, and a focus on health are reasons home eating occasions are here to stay. With 72% of consumers saying that they try out new recipes at least a few times a month,1 consumers are looking for new yet convenient ways to dish up nutritious and indulgent meals at home that give them the elevated eating experience of restaurants and cafes. Explore how you can bundle up a meal that gives consumers an eating experience that ticks all the right boxes!
Create a bite that indulges AND excites
Consumers, especially the younger ones, are ready to be experimental with their food and beverages, with 60% of Gen Zs and Millennials agreeing that they want to be more adventurous with their food and beverage choices.1 Textures can define the quality of an eating experience. Innovate with new textures that elevate the eating experience for your consumers.
Do good, for yourself AND the environment
As consumers become more conscious of the impact they have on the world, they look for ways to consume ethically and choose what’s good for themselves and the planet. In fact, 69% of consumers globally say they prefer products that mention the benefits of their sourcing/farming methods on the pack.2 We spotlight our sustainability initiatives and the solutions that come from our sustainable sources, which still bring out the taste and textures your consumers love.
1 Innova Top Trends 2022, trend #8 amplified experiences, 2022
2 Innova Top Ten Trends for 2023
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We keep a watch on trending food categories, highlight opportunities and innovation possibilities with Ingredion.
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Over the course of 2022, we shared our take on making food better and tastier, addressing the complex needs of today’s consumers. We explored insights-led themes and assessed what they meant for food manufacturers across the Asia-Pacific region, with details on how we can partner with food manufacturers to accelerate innovation and capture the hearts and minds of consumers.
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At Ingredion, we aim to make each bite more sustainable by ensuring our products are farmed and sourced sustainably while empowering our grower partners with digital technology.
Today, consumers pay more attention to how food ingredients are grown and processed. One clear way forward is a clean label approach — utilising ingredients that consumers recognise and feel good about choosing. By formulating with familiar consumer-preferred ingredients, manufacturers can position their brands to win with a growing group of consumers willing to pay more for the clean label products that match their values — and enable their brands to capture tangible gains in revenue, margin and pricing.
Download our latest clean label research report to discover insights into how your competition is using clean label to improve their brand loyalty and financial performance.
Turn your challenges into opportunities with Ingredion's wide portfolio of solutions and decades of expertise. Reach out for a discussion about how you can satisfy cravings for indulgence with healthier, tastier options!