Understanding consumer needs
Providing insight into consumer trends, along with solutions to meet their needs
Meeting consumer priorities
With all of the snacking options lining shelves, consumers are often faced with a choice -- do they pick the snack from the shelf that delivers on nutrition or taste or texture?
We're here to tell you that consumer research shows there are no 'ORs' in the decision making process, only 'ANDs', and consumers are expecting brands to check multiple boxes in order to win favorability. But how do you decide which 'ANDs' are the best ones for your brand?
Our proprietary insights help you speak consumer’s language and find the right 'ANDs' to tell a compelling product story
Ingredion Atlas Global Trends Data — Ingredion’s unrivalled global database spanning 33 countries and over a decade of data — yields unparalleled insights in consumer awareness and acceptance of ingredients.
From our research, we've highlighted sugar reduction and fewer processed ingredients as two key attributes that consumers are consistently looking for when making purchase decisions.
Sugar reduction
Of front-of-pack label claims, sugar reduction is top amongst consumers.2
Fewer processed ingredients
Among snack purchases, 43% said they want fewer processed ingredients, with no artificial colors/ingredients listed as the top feature impacting snack sales.2
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- Get proprietary insights on consumer-preferred features and claims
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Snacking news at your fingertips
Visit our snacking news center to learn more from our expert teams as they answer common snack production questions, share updates with current snacking trends, and discuss formulation experience with meeting consumer and manufacturer snacking needs.
Intersted in discussing your consumer priorities?
Speak with our snacking experts to discuss next-steps with your latest formulation and innovation ideas.
Sources:
1 Ingredion proprietary research, Sugar Reduction Insights Program Power BI Dashboard, 2021
2 Ingredion, BFY Snacking Report, 2022. Unless otherwise noted, all data in the document is sourced from this proprietary survey.