Clean and simple ingredients

What consumers really want

It’s essential to understand what consumers are truly seeking in food and beverages so that you can launch successful, on-trend products that meet their needs.

When you work with us, you’ll have exclusive access to our proprietary market research and consumer insights. Consumer insights fuel our innovation process, resulting in market-leading products your consumers will love. You can also gain an edge with our front-end innovation process, which identifies market signals and changes. This allows us to mobilise research and development teams to help you address emerging needs at the earliest possible point.

Capitalise on the best clean label growth opportunities with on-trend solutions from Ingredion.

White Boa buns stuffed with pickles, chillies and red sauce


Consumers actively seek natural ingredients. 41% of European consumers see “natural/all natural” as the most appealing label on the front of food and drink packaging and 30% see “no artificial ingredients” as the most appealing. 64% of consumers would even consider switching brands for a natural/all natural claim.

Our NOVATION® range can help support natural claims for your products.

Discover NOVATION® starches
Chocolate cream filled pastry tarts with icing sugar


Consumers increasingly want minimally processed products made from a simple list of recognised ingredients. In fact, 79% of consumers find it important that they recognise a product’s ingredients.

We can help you get the functionality you need from fewer ingredients and build consumer confidence in your brand.

Cream and fruit filled pastry tart with raspberry, strawberry, blackberry and redcurrants, served on plate with fork

Clean labels

When your products are made from simple ingredients people understand, you build trust from the moment they read the label.

Work with us for insights on consumer perception of ingredients. We know which ingredients consumers think of as “familiar”, such as flour, and which remain “unfamiliar”, so you can formulate products with all the taste and texture consumers expect – and nothing they want to avoid.

Explore our clean & simple challenges

Dive deeper into the clean & simple trends that are shaping your market. Find solutions to your formulation challenges and create exciting products that consumers love.

Clean label ingredients

Clean label is an influential movement, but how can manufacturers leverage its benefits and translate it into commercial success?

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Answer rising demand for “free-from” products that address health requirements and lifestyle preferences — without compromising on taste, texture or functionality.

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Natural and simple

Discover our innovative ingredients that help you create formulations with the natural and simple appeal that consumers love.

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Partner with Ingredion to create delicious, consumer-preferred organic foods with optimal sensory appeal.

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