Formulating consumer-preferred products while managing costs is a challenge
How product priorities are balanced today can have a long-term impact on your competitive positioning and brand equity in the future.
Consumers are being impacted by inflation, but they are not losing sight of their priorities and will continue to drive demand for healthier and more sustainable products. At the same time, food and beverage manufacturers are facing persistent supply challenges, regulatory requirements and record-level inflation.
Discover how partnering with a team of Ingredion cross-functional experts can deliver consumer-preferred products.
Food and beverage manufacturers are facing persistent supply challenges, regulatory requirements, pressure from retailers and record-level inflation.
Retailers are putting pressure on brands to take the lead
Savvy retailers are managing category dynamics pushing leading brands to advance category development and justify increased prices with added consumer benefits.
Nimble retailers have accelerated value-enhancing innovation in their own private label products, striking a balance between price and consumer-preferred benefits across their traditional economy focused lines and the burgeoning premium private label segment.
Source: Innova, Trends in Private Label, 2021
As consumers find themselves in an inflationary environment, how are their purchasing and consumption habits changing?
8 in 10 consumers feel prices have increased on everyday items and essentials (fruit, rice, dairy, pasta, etc.).
61% of consumers are looking to reduce spending on snacks and non-essentials.
42% of consumers have reduced their meat intake in the last twelve months to make their shopping more available.
To save money, more than one-third of consumers cooked from scratch in the last twelve months. ¼ of consumers sought out recipes that are less expensive to prepare/or can be served over several days
Almost ¾ of consumers have cut back spending in restaurants and cafes.
More than half of consumers are concerned that rising living costs impacts their health because healthy food and drink are expensive to them.
To those who sought premium products, more than 1/3 of them purchased in fresh food.
If you want to achieve consumer-winning products, formulating with Ingredion is the route for you.
In this video, we demonstrate how we understand the challenges manufacturers face whilst focusing on what consumers want and keeping costs down.
Watch now to find out more.
Developing the highest quality products for consumers and managing rising costs has proven challenging.
When it comes to product quality and indulgence, consumers have ever-changing demands and desires. At Ingredion, we work with our customers to add value to your products and create consumer-winning formulations.
Watch here to find out how we manage this balance in our fat-reduced yoghurt.
At Ingredion, our experts aim to provide value-added solutions to many manufacturing challenges.
With a focus on consumer demands, how to reach them and ensure value is constantly added where it matters most, we can support you on your innovation journey to success.
Watch this video to find out more about how this is achieved with our processed cheese spread.
Fat reduced mayonnaise
Consumers today want high quality foods that are healthy and tasty, made with sustainable ingredients and a long shelf life, without a big price tag.
As specialists in formulation, our team are here to help you add value to your products and value chain without compromising on taste and texture.
Watch now to learn more.
Pursuing a value-added reformulation strategy gives brands the opportunity to:
- Optimise costs
- Maintain consumer-preferred taste and texture
- Add clean label ingredients
- Advance nutrition, health and wellness claims
- Formulate sustainably
- Accelerate speed to market
Rising raw material costs, record levels of inflation, falling profitability all combine to create a seemingly impossible juggling act for food and beverage manufacturers.
Ingredion appreciates your affordability challenges and offer solutions to deliver cost-efficient products that meet consumers demands for superior eating experience, whilst delivering in taste, texture, and nutrition.
Watch now to learn more.
Navigating inflation in table sauces
This webinar focuses on looking at different opportunities for cost reduction within table sauces throughout the savoury industry,
These cost-reduction opportunities have been introduced whilst still considering the quality/taste of the finished product.
Watch this video to find out more information.
Ingredion has the technical expertise, broad portfolio, global reach and local perspective to guide you in creating a value-added reformulation strategy that manages costs and drives consumer preference.
Ingredion can accelerate your value-added reformulation strategy
As experts in taste and texture, protein fortification, and sugar and sodium reduction, Ingredion can help make your brands healthier and more sustainable while delivering the same eating experience your consumers love. With Ingredion, your brand can Be What’s Next™.