Tap into consumer demand for clean label

Develop clean label foods with indulgent textures

Today's consumers are increasingly time poor so they are turning to pre-prepared foods, but still with one eye on the ingredients list. Our latest consumer study showed that consumers are increasingly scrutinising product labels looking for natural, recognisable ingredients which make the manufacturer's ingredient choice critical.

Our range of NOVATION PRIMA® clean label starches combine viscosity with high freeze/thaw stability allowing manufacturers to produce in advance or store products for longer without compromising on the eating experience of their products. This clean label starch is ideal for frozen ready meals, fruit preparation and sauces to keep their indulgent texture while undergoing extended ambient refrigerated or frozen storage.

Following nearly two years of research and development at the Ingredion Idea labs, we have developed the first pre-gelatinised starch which has been proven to maintain or even improve the indulgent mouthfeel and with a high process tolerance.​

A gluten-free solution suitable for colour and flavour sensitive applications, NOVATION PRIMA® starches can simply be labelled as 'starch', 'maize starch', 'corn starch' or 'cornflour'’ in the UK, in line with consumer preferences.