Hot chocolate powder on a wooden spoon

NOVATION® Indulge 3620 co-texturising starch

Revitalise hot instant products with premium texture and performance

Merge clean label with quality and convenience

As consumers embrace café culture and the luxury of artisanal coffee, they increasingly expect these premium qualities in the instant products they use at home or in the office. Simultaneously, their appetite for clean labels and healthy products is growing. This presents manufacturers with the challenge to deliver.

NOVATION® Indulge 3620 starch is a clean label co-texturiser that can help you stay on-trend while building luxurious, creamy textures and mouthfeel. Boost the appeal of 3-in-1 coffee powders, soups, sauces, gravies and dessert mixes while replacing fat, sugar and other ingredients.

Leverage opportunities in instant hot products

The value of the global instant coffee market is on an upward trajectory, with its value projected to increase from €20.9 million in 2018 to €29.3 million by the end of 2025. Europeans are the largest consumers of instant coffee, with a sales market share of 37%, compared to the US at 11%.1

Demand for convenient products which support their busy lifestyles, twinned with their embracing of café culture, is driving consumers to seek instant hot beverages with a premium feel. Consumers want convenient instant products at home or in the office, but also crave a luxury, artisanal feel. Alongside this, trends for clean label and healthier products show no signs of slowing.

This presents manufacturers with the opportunity to merge demand for ready-to-drink and convenience foods with the trend for clean labels and premium experiences. Removing less-preferred ingredients from their 3-in-1 coffees and other instant hot products while building luxurious textures could provide a solution.

Find the right ingredient solution

NOVATION® Indulge 3620 starch is a clean label co-texturiser derived from tapioca which delivers creamy mouthfeel, a glossy appearance and smooth textures in instant hot products such as 3-in-1 coffee, soups, sauces, gravy and dessert mixes. Request a sample today.

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On-trend products with trusted labels

NOVATION® Indulge 3620 clean label co-texturising starch can help you build trust among consumers seeking healthier, clean label products without compromising quality or texture. Labelled as a tapioca starch, it allows manufacturers to replace modified starch, maltodextrin, hydrogenated fats and hydrocolloids such as xanthan gum.

Delivering value through functionality

Easy to prepare for added consumer appeal, NOVATION® Indulge 3620 is designed not to gel or form lumps and easily disperses during preparation. This results in homogenous texture and smooth mouthfeel that enhances the sensory experience.

Its neutral flavour profile makes it a perfect match for dry mix beverages containing milk or creamers, but it can also be used across a variety of applications.

Versatility across categories

NOVATION® Indulge 3620 can be used across a variety of beverages and semi-solid sub-categories, including:

  • Instant ready-to-drink hot beverage mixes, including 3-in-1 coffee and hot chocolate
  • Soups, sauces and gravies
  • Dessert mixes
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1 Global Coffee Market Insights Forecast to 2025, Research Reports World. 13th Feb, 2019.

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